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How to Run a Blog for a WordPress Ecommerce Site

Digital marketing expert. She is also a guest blog author who loves to share her knowledge with the audience by blogging on various topics.

Posted 9 months ago on April 28th, 2022.

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Blogging has become an important aspect across industries. For beginners, a blog on a WordPress e-commerce site provides you with a platform to share information and news about your company. You can offer discounts and coupons and make announcements about your new products or events.

You may wonder why having a blog has become a mainstay for eCommerce businesses. There are many reasons for it. A blog allows you to make information about your products shareable on social media. If you want to add new content to your eCommerce site on a regular basis, then a blog is a great way to do that. You can also get your products to show up in search results through a blog.

All the factors mentioned above are important when building a blog for a WordPress eCommerce services or products site. Let’s cover some tips and tricks to help you start and run your blog with that in mind.

Points to Include in Your WordPress E-Commerce Blog

When building an eCommerce store, different content systems already include a blog feature. Of course, if your online store is on WordPress, this part is super easy as that’s what the platform was designed for. However, no matter which eCommerce platform you choose, there are some things you will always need on your blog, such as:

About page:

To emphasize, however, you have to identify yourself when running an online WordPress store. You need to send a sense of trust if you want customers to open their wallets. However, beyond understanding who runs the store, it’s also important to highlight who is writing on the site’s blog. Give a face to your site’s voice and offer people something to identify with.

Product Links:

It is seamless to go overboard with this. However, if you hint at your product within a blog post, link to it. If your customers have to do less work to buy your products, it is more likely that they will.

Integration of social media:

You have to make it comfortable for buyers to follow you on every popular social platform and share your content. Various easy-to-use WordPress plugins will suffice.

A Call to Action

Although it’s unnecessary for every article, including a call to action (CTA) is a useful idea. Don’t let your potential customers leave your site; point them where you wish them to go to buy your product. Setting up a newsletter is a good idea as it allows your blog to serve as a platform to boost subscribers.

Search Engine Optimization:

You have to develop your blog for readers first, however. Make sure you don’t miss out on any optimization opportunities. At the basic level, blogging regularly inserts more pages into your eCommerce WordPress site. It means you improve your odds of being found through organic search.

Potential blog topics

A big task for starting and running a blog is making sure you produce enough content to keep it going. So, once you decide to schedule and publish, you have to stick to it. However, this can be difficult, especially when keeping the big picture in mind. The task of creating new content regularly can feel daunting.

The good news for you is that it doesn’t have to be that way, especially if you plan. Try to brainstorm a good list of topics and write several posts before you hit publish on your first one. A backlog of articles will help you keep up with your schedule. As a result, you don’t have to post new content every day. Once, twice, or thrice a week would suffice.

For topics, the following considerations should help you to get started:

  • Point out and promote an individual product. Talk about how it was made, how it worked, or give an interesting takeaway fact.
  • Talk about your organization. How was it founded, and what’s your vision for your eCommerce store in the future?
  • Write how-to articles about how to do things related to your products. For example, if you sell tiles, share things customers can do to improve the look of their homes.
  • company news or sale announcements.
  • Your findings on your industry-related story are taken from the headlines.
  • Industry-related memes
  • A detailed answer to a customer's question

You get the idea. Make sure your main goal is to entertain and inform readers. Your blog isn’t about the hard sell. It is all about establishing the brand as a credible source in your industry.

Tell your organization’s story

One of the important roles of a WordPress e-commerce blog is to act as a space to continually talk about who you are as a store or company. It means a blog is your area to display what your eCommerce store is about by highlighting employees, sharing what you find interesting, and showcasing your products in action.

The blog is a written medium, and you should not be hesitant to show high-quality photos. It will appear as if you have greater authority over what you say. Also, images will give customers a chance to promote your products in their native space.

For example, if you offer cookware, writing about your products to show how you can use them in a kitchen effectively connects your items to an experience. That will encourage your customers to buy it compared to any spec sheet ever would.

How to Spread the Word

A crucial part of maintaining a WordPress e-commerce blog is spreading the word about it. Advertising through word of mouth can help. However, it is bound to be more effective if you share your content on social media, i.e., by promoting blog posts across social networks. It means sharing snippets from those posts on Twitter and announcing new products on Instagram, Facebook, etc.

You may not go viral, but doing this will get more eyeballs on your posts, and online, that’s half the battle.

Final Words

If you are running a WordPress eCommerce store, you can safely assume that you are already busy. However, it would be best if you made an effort to start and run a blog. Your blog will attract new users to your eCommerce site, help enhance your search engine rankings, increase your authority as an industry expert, and improve your revenue numbers. While it’s a long-term strategy, however, it’s worth the time investment.