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TikTok is one of the best digital marketing platforms available to brands in the age of technology. It attracts a strong following of Millennial and Generation Z users and it’s one of the world’s quickest expanding social media platforms. Currently, it has over a billion active monthly users and counting.
TikTok is a video streaming and sharing platform that allows its users to create short, captivating clips on virtually any topic they can think of. This extends to brands and businesses too, who can use TikTok to build communities, target their key audiences, and share helpful tips, tricks and how-to videos with their customers and leads.
If you own a brand or business that needs a strong digital marketing strategy and is geared towards younger generations of consumers, TikTok might be the tool you need to expand your business and boost your sales.
Read on as we break down the ins and outs of TikTok marketing to help you successfully promote your brand.
Table of Contents
The Value of TikTok for Brands
TikTok gains more users on a daily basis. Marketers view its thriving global community as having the potential to create engaging, fast-paced and innovative marketing content for a multinational market. Businesses that use TikTok to promote their brands tend to enjoy significant increases in subscribers, purchases and viewership, without any significant expenditure on marketing campaigns.
This social media platform also gives smaller accounts a chance at improving their recognition. Even small businesses with just a few supporters can create content that goes viral and receives thousands, or even millions, of hits. This is big news for brands that are looking to improve their recognition and foster brand awareness through digital means.
TikTok is constantly evolving to meet the needs of its core user base. As more businesses and brands join the website to promote themselves, the website becomes increasingly tailored toward the needs of those brands and marketers, making it easier for them to reach their target audiences. You can target your content towards niche groups and attract more views by using hashtags in your captions that are relevant to your brand and industry.
How to Make Organic TikTok Marketing Content
Creating custom content on TikTok is an effective way to project the unique voice of your brand. These tips will ensure that you can create compelling organic content on TikTok to promote your business.
1. Research TikTok Thoroughly
It’s important for you and your team to know how to use all of TikTok’s best features in order to secure the best ROI for your marketing efforts. Knowing how to use features, filters, sound clips and hashtags effectively will go a long way in helping you to create content that’s both in line with your brand identity and relevant to the interests of your audience.
2. Start a TikTok Challenge with a Branded Hashtag
Using branded hashtags is a powerful way to encourage the creation of user-generated content based on your brand name, slogan, or hashtag. Make sure that your TikTok challenge is novel and unique enough to attract the attention of your target audiences!
3. Have Fun with It
TikTok is widely known as a fun, entertaining platform with a significant following of young people. Bearing these audiences in mind, one of the keys to success on TikTok is to create spontaneous, captivating and relatively simple videos.
The more creative you can be in your use of TikTok and its features, the better chance your marketing content will have of going viral and reaching thousands of new users.
Creating TikTok Ads
Posting TikTok advertisements is a great way to market a brand, especially when you aren’t able to create any original video content. The site’s marketing network allows you to access large target audiences under a variety of plans.
Ads can be displayed in users’ news feeds, on the list page, ForYou, and post roll, according to your preferences. You can also use TikTok’s marketing features to target your ads towards specific demographics, regions, age groups, genders, interests and more, while tracking your advertising progress through posts.
Using Influencers to Your Advantage
Working alongside TikTok influencers can help your brand to reach target demographics like Generation Z, who tend to reject traditional advertising. The trick to successful influencer marketing is to team up with influencers whose audience corresponds to your brand’s own target audiences.
Finding influencers that work within your specific industry will allow you to find promoters who have the power to influence your target groups in the right ways.
TikTok is a powerful platform for brand and business promotion when used strategically. There are so many ways to use it for marketing, from creating your own authentic content to place paid ads or posting quick tutorials on anything from how to clean a laptop screen to how to use your product in an unexpected way. You can also use it to share branded hashtag challenges and user-generated content that your followers have created.
Remember to ensure that your content is authentic, spontaneous and fun to match TikTok’s motto and ethos: “Real videos. Real People.”