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How to Use Social Networks to Promote your Business

An electrical engineer with a passion for writing, designing, and anything tech-related.

Posted 2 years ago on July 6th, 2021. Last modified on September 2nd, 2021

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As per the research statistics of the year 2019, it is most likely that the number of worldwide users on social media networks will be around 3 billion per month by the year 2021. It is actually 1/3rd of the world’s entire population. So, it is pretty clear that if you own a business then you must consider the social networking platform in marketing your brand and products. Social networks can immensely boost your business and facilitate you in achieving a goal. Here are some of the major strategies that describe the use of social networks in marketing your business.

Attract traffic to your eCommerce store by social media:

As an initial start to your business, instead of connecting to a lot of people, you just need to connect with the right people. You can start the initial phase by building brand awareness and create your online presence. Translate your brand through visual marketing; you need to design a unique look and feel to your logo, website and social media graphics that can attract the audience to your website. For example, if an eCommerce company has started the business of selling air conditioners and they have some great offers then they can send their customer on their social accounts like new air conditioner prices in Pakistan. You must scale your business rapidly by using targeted Facebook marketing to attract traffic to your store. You just have to market your products and business by targeting the right kind of offers to the right kind of people.

Use creative videos to keep your audience growing and engaged:

You must upload videos on social media sites to be connected with the audience. Most of the leading brands have already implemented this type of marketing strategy as 86% of the businesses are using videos on their websites and social media sites to gain the attraction and interest of the audience.

Post innovative content consistently on Social Media:

When your target is to get more traffic and increase customer interaction with your eCommerce website, then you must post content on a daily routine on all of your social media sites. The major factor of successful social media marketing is to post creative content on several social media networks. Social media success requires consistent posts and the only challenge is the consumption of time. You just need to copy the product images and content in order to share it on social media sites although it is time taking but can provide you rapid results in a very short time.

Post content using hashtags:

Using hashtags in your content is an ideal way to increase the exposure of your content and make it prominent to the audience. Moreover, your content becomes much easier to discover on social media platforms. It also enables you to organize the content and expand the approach of your posts and your interaction with the audience. Make sure that you are not using a lot of hashtags in a single post as it disturbs the appearance and flow of your content. You must use one or two hashtags per post to make it attractive and ideal for the audience. Posts with hashtags are more prominent and attract attention straightaway that enables your posts to reach a large audience. In the case of getting the highest level of traffic and engagement, you must be using the proper hashtags in your posts.

Interact with your Followers:

Social media is one of the best platforms that provide you the maximum opportunities and facilities to interact with your followers. It helps a lot in establishing a network of customers. You must check and engage daily with your customers to reply to their comments, ask questions, thanks to them for sharing your content and taking part in discussions. It gives your customers a feeling that you really care for them and your priority is fulfilling their requirements and suggestions. In terms of online business, social media platforms can help you get more followers on your social media page.

Post short content on social media:

Posting content on social media is very important for business promotion. Good quality content pulls a lot of traffic towards your site and in short benefits your business. But there are certain points that you should keep in mind while posting the content. One of the most important factors is the length of the content. The content should be short and useful. People feel bore reading the long and unnecessarily stretched content. Let us have a look at how content length affects the promotion of your business. Post that is short and includes a question mark pull a total of 15% more traffic than other contents.60% more traffic can be gained by keeping your content count up to 250 characters. You will get 66% more traffic if your social media post size is 80 characters. You can count a total number of characters for social media posts by using character counter tool. The main reason for short post success is that they are easy to read and they do not contain any unnecessary information. Normally people use social media platforms through their mobile phones and they update captions below the post. A short caption or headline is always appealing.

Market your product on social media by using social media influencers:

If you don't want to keep the headache of marketing for yourself then you can hire a social media influencer. The social media influencer will promote your products and will earn followers for him as well as your business. Social media influencer is trading a lot nowadays. People follow them more than they follow celebrates. There so am I benefit from hiring an influencer on social media for a promotion that includes having a lot of followers without doing anything. More chances of buyers as your product are promoted by a trusted name. There are very bright chances that the influencer followers will become your followers as well. Hence products promoted by social media influencers are considered very beneficial and effective for business.

Business-oriented social media networks are specifically designed for boosting your business rapidly in a very short time. It can really help you in the marketing process of your products and can gain the attraction of the audience.EE stone provide you online services of Digital Marketing, Graphics Designing, and a private social media named as Ee social, which can help you in the promotion of your business