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5 Marketing Strategies To Help Law Firms Grow In 2022

A training guru who’s been working in the corporate sector for over a decade now. She is a management graduate and loves to share her experience through blogs and articles.


Posted 12 months ago on December 2nd, 2021. Last modified on December 4th, 2021

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There is a misconception that lawyers have it easy and don’t have to market themselves. People often think their popularity comes from the profile of cases they handle and the media attention they get. They are not wrong, but they aren’t exactly right either. Law firms do need high profile cases, and they do get media exposure, but they wouldn’t get such high profile cases if no one knows about them. This is where marketing comes in. It’s like running an assignment service from this link. No one would know what you do if you don’t put yourself out there.

Yes, law firms do need marketing, just like any other business. You might find this unbelievable because some countries’ Bar Association does not permit advertisement. This is why we used the term marketing and not advertisement.

Advertisement is a direct promotion of a product or a service and bringing it to an audience’s notice. Marketing is different because it involves understanding customer demands and preparing your business to meet those demands.

Although some Bar Associations worldwide now permit advertisement, they are regulated. If you are in a country that does not allow advertisement, marketing allows you to get clients without direct advertising. If the Bar Association of your country permits advertisement, this post is also relevant. This is because advertisement is a marketing aspect. Read on to learn 5 top marketing strategies that would help your firm grow.

Top 5  Strategies To Help Law Firms Grow In 2022.

Keep in mind that these strategies are not the only strategies you can use. They are just a few out of many, but we assure you that you would witness a remarkable improvement in your bottom line if you abide by these strategies. Plus, your firm would achieve more growth even after the economic decimation Covid 19 caused.

Improving your Brand

Your brand is what you are offering to your client, and it is not just creating a unique logo for your business. Your uniqueness must extend to the services you want to provide.

 It is normal for you to find branding your law firm complicated as many other law firms offer the same service. It would be best not to let this thought dominate you as you can still be different from other firms.

You can be unique in the way you deal with clients. You could build your brand around breaking down legal concepts for your clients in a simple way. There are a lot of ideas you could use. You have to be creative.

Proper use of the Internet.

Just as you are now about to get case law on various platforms, you could also use the Internet to get exposure for your firm. You would be ahead in this because most law firms are traditional when marketing.

You can use their weakness to your advantage by using the Internet. Create a website, describe what you do in friendly terms, and provide your contact information. Also, note that those using the Internet to market themselves are likely doing it wrong as they don’t optimize SEO. You can avoid their mistakes by investing in SEO. You can invest in the longer keywords most websites mostly avoid but are usually prominent when prospective clients use search engines to get a lawyer.

Proper Use of the Internet 2: Integrating Chat Bots

Chatbots are helpful when it comes to converting prospective clients. Remember in the tip above. We mentioned that you should have a website that would give friendly information about your firm and practice area.

You would be surprised that even with seeing what you do in the most straightforward terms, prospective clients always have questions. Your customer care might be overwhelmed with dealing with these questions, and incorporating a chatbot on your website could quickly solve this problem for you.

Your chatbots can be programmed to interact with prospective clients via live chats and can better guide your prospective clients on the services you offer and your rates ahead of time. It can also help schedule the proper time for prospective clients to phone in and be in touch with a lawyer who can give them advice over the phone.

A Blog? Why Not

Blogs are beneficial for indirectly selling yourself to an audience. Blogs provide a better medium for a detailed and more expressive form of exciting content that would attract clients. As a law firm, you already have the content you need to sell yourself.

Your content should be around the kind of services you provide in your firm. For instance, if your firm deals in family law and divorce, you could write content about people who have been better off with divorce or use your blog to sell your success rates by highlighting your successful cases.

Your blog should also contain current trends in the law concerning the services you provide. Also, your blog should have comment sections where your clients can get positive reviews about the kind of service you render.

The Social Media is your Friend

More than half of the world’s population are on social media. The numbers alone make social media relevant in the marketing discussions. Social media is key to making your brand relatable to prospective clients. Sure, you have a website and live chat feature that attends to people, but you would be surprised how impersonal they feel to many people. Social media can complement your efforts by making people see your firm as not a soulless money-sucking beast but as a firm that cares very much about people. 

About the author:

Tiffany Harper is a training guru who’s been working in the corporate sector as a technology expert for several years now. She is a management graduate and loves to share her experience through blogs and expert articles. For her love of writing, she provided online consultations for one of the best cv writing service uk, while working with UK SuperiorPapers. Please do not hesitate to contact her on LinkedIn.