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Unless you've been living under a rock for the last decade, you've probably heard about Instagram – the popular photo-sharing app that ties into Facebook. It allows users to take pictures, apply sophisticated filters, and share them on their social media profiles. It sounds like a simple, frivolous app that only appeals to the vain, but it's not. By strategically targeting your Instagram marketing campaign, you can build brand awareness and boost sales.
So, how can you use Instagram to grow your brand and increase profits? Read on to discover seven easy strategies and the one critical aspect you must address to create an effective campaign from scratch.
Table of Contents
Get New Followers
The first and most important step to marketing your brand via Instagram is creating a fan base of people you know interested in what you sell, whether a product, service or online training.
To accomplish this, you need to first have a strategy in place of how you will gain more fans, and the most important thing to know is that you need to know how to keep those fans.
Fortunately, the advancements in tech have brought bots that you can rely upon to gain followers. When choosing the best Instagram bot to help with this, be sure to check reviews and feedback from other users.
Use The Right Profile Photo
Your profile photo says many things when it comes to selling your brand. Do you want to be taken seriously? Do you want to be known as a professional? Then you need to use the correct profile photo.
Your photo makes up 50% of the first impression that you give people. It is an important statistic to know because it can either push or pull your clients away from wanting to work with you.
It isn't as much about the pose, but it's more about the presence. Using the wrong photo can completely turn off your consumer. For example, if you are a wedding photographer, you should know that a picture of you posing in front of a Ferrari is probably not the best way to market yourself.
Use A Business Account
When it comes to promoting your brand via Instagram, your account won't do. Sure, it's easy to create and maintain, but it gives you very little room to grow your following. So instead, you want to create an Instagram Business account. This type of account allows you to get more creative with your posts and access advanced analytics that help you understand how your content is performing.
However, it's beneficial for some people to take advantage of both. The personal option will enable you to get a feel for how the app is used, while the business account will allow you to start generating some solid results.
Post Relevant Content
Now that your bot is up and running, it's time to start posting. Firstly, you need to post content that is engaging and attractive.
Content people will want to talk about is an excellent idea for gaining Instagram followers. However, it also helps to understand that people want to see images that interest them.
Consistency is also an essential factor to consider when promoting your brand via Instagram. It means that you need to use a schedule to post your content.
So, whatever time you choose to post, stick to it and make each post count. On that note, you need to know that posts are received differently by different people. So, for example, if you notice that your follower count is dipping, then it might be time to change things up a bit and try something a little more unique.
Use Hashtags Wisely
Hashtags are the real deal when it comes to viral content. It lets you connect with other people talking about the same topic as you are. Therefore, you are increasing your chance of being discovered.
Remember, you want your content to lure customers. Otherwise, why would you create it?
Therefore, make sure you know how hashtags work and use them wisely. Don't just add every hashtag you can find, but just the ones that relate to your content, so when people search for it, they will discover it. Such is a critical step.
Some bloggers even have a habit of overusing hashtags. Don't be like that.
Promoting your brand on Instagram is a great way to engage with your existing customers and attract potential new customers. As mentioned above, there are many other ways to use Instagram for business, but the most important thing to remember is to stay true to your brand image.