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How to Use Instagram to Promote Your Brand and Drive Sales

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.


Posted 11 months ago on January 13th, 2022. Last modified on July 5th, 2022

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Instagram is one platform that keeps updating itself with time. It is already quite famous because of its amazing interface, great content, and vibe. But because of its ability to update with time, it still holds its relevance.

Whether with its Instagram story, Instagram Live, or Instagram reels, the platform has adapted itself to changing scenarios. So it is safe to say that Instagram isn't going anywhere for now and will be staying relevant for a long time.

To stay in the competition and stay relevant on the platform, you need to upgrade your strategy. Being a marketer, one needs to keep modifying their strategy and adapt to new changes. Keeping that in mind, here are some of the smart and updated strategies to promote your brand on Instagram. And eventually, drive sales to reach business goals.

Smart Instagram Strategies For 2022 and Beyond

Instagram has a huge user base. That means stiff competition and opportunities to gather more audience. And to stand out from the crowd and capture more audiences, you can adopt the following strategies.

Stay consistent with your content

Consistency is the key. You might have heard that a lot, and it's time to apply it as well. The Instagram algorithm usually promotes the handles that stay consistent on the platform.

Now, you must be wondering how it is possible to stay consistent, right? The answer is simple - use the various features from Instagram. Like you can opt to organize live sessions, conduct content, and more.

You can even shuffle between using Instagram images, videos, stories, and other features. In summary, you have ample features and opportunities to stay connected with your consumers and followers. And with ample features, you can even have a variety in the content and keep the viewers engaged.

But keep in mind that you don't overwhelm your followers. That means making a schedule for your content and having enough gaps between the two. Posting at regular intervals can sometimes irritate your followers, leading them to unfollow you and hamper your brand reputation.

Make use of Instagram Reels

Since its introduction, Instagram Reels has been quite a hit. The algorithm supports it, people like it, and it is enjoying popularity for all the right reasons. As per our analysis, people are now shifting towards bite-sized videos. Blame it on the short attention span, if you want, but Instagram Reels has managed to grab attention.

So why not go with the flow? Short-duration videos are a great way to express and market your brand and product. As Instagram Reels have a short duration, viewers tend to watch the complete video.

Now, here are a couple of tips while using Reels. Firstly, make sure that you provide the theme and message of the video in the starting 3 seconds. So, viewers get to know what they are getting into deciding whether or not to watch the videos. Secondly, make sure you post four to seven Reels in a week. It helps you in two ways - your account remains active for the algorithm, and your followers do not get bombarded with regular content.

Embed Instagram feed on website

In this era of cross-platform marketing, promoting Instagram on the website upgrades this strategy. There are ample tools like social media aggregators that allow you to integrate your website with Instagram. These tools help to easily embed Instagram feed on website, hence providing you with a simplified solution of promoting Instagram.

Opting to embed Instagram feed on the website has ample advantages. Some of the major are - It provides a sneak into your Instagram account to your website visitors. So if someone is unaware of your Instagram presence, the person gets to know about it through your website. Also, the Instagram feed helps make your website more pleasing to the eyes. We all know that Instagram is a hub of engaging and visually pleasing content. So by adding them to your website, you carry the same vibe to your website. Hence, it helps you to enhance your brand reputation in the market.

Focus on influencer marketing

No one can deny that influencer marketing has cemented its place in marketing strategies. Brands now depend greatly on influencers and influencer marketing to promote their products/services. Influencers are the people on social media that have a huge following base. By opting to integrate with influencers, the chances of getting more audience increases. The influencers bring a huge follower base with them and increase your brand's awareness.

While opting to use influencer marketing, you can adopt different approaches. Like, you can make them your brand ambassadors or make them the face of your brand. And if all these measures are too much to ask then, you also have the choice to have an online session with them or collaborate with them for a certain product.

Summing It Up

Being in the market, you must stay up to date with the latest trends. Smart marketers adapt to the new atmosphere and build strategies around it. The strategies mentioned above are some of the modern-day techniques to promote the brand on Instagram and drive sales. These statues can help you in long duration and have the ability to provide long-term advantages. So what are you waiting for? Try these techniques now, and watch your business grow.