PIT Designs Logo

Promote Your Way to Profits in 5 Ways

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.

Posted 2 years ago on June 23rd, 2021. Last modified on September 3rd, 2021

Related To:

How a Rephraser can Help you Improve your Social Media Presence

Having a problem with your social media content? Too much competition to deal with? Worry not! Here is how a Rephraser can help.

How Automation Software Help with Payroll Processing

Automation software greatly reduces payroll processing errors, enhances compliance, increases efficiency, and makes paychecks easier to create and file. Automation […]

How To Stay Safe While Surfing The Internet

The Internet is a part of our everyday life nowadays. Every day we spend a good amount of time on […]

Business Books Entrepreneurs Must Read to Dominate Their Industry

Whether you aspire to start a small business or launched a digital marketing agency, you must spend sufficient time reading […]

The Creative Entrepreneur: Exploring Career Opportunities for Innovators and Problem-Solvers

All entrepreneurs need problem-solving and innovative skills. Finding solutions or creating new possibilities is accomplished through problem-solving. The ability to […]

Top 2D Animation Tools in 2023

Shopping for 2D animation software for your next project? Here are five of the best 2D Animation tools that are worth exploring.

Is Link Building Essential for WordPress Website

In current digital marketing, inbound link creation directly correlates with online success. Link building is all about gaining inbound connections, […]

What and How Web-Based CRM Matter for Your Business

As a business owner, you know that maintaining strong customer relationships is crucial for success. A customer relationship management (CRM) […]

Are you operating a business that seems like it's stuck in the summer doldrums? If earnings, sales, and profits aren't where you want them to be, consider trying a five-step plan for adding zip to your promotional efforts. A nice side effect of making a renewed, concerted marketing push is a natural, all-around boost in company morale, even if you're the sole employee.

The technique, of themselves, are not new. It's the synergy of their combined punch that gives them such power. The best part is that they can work for companies of any size, from one-person shops to mega-corporations. The first two involve a bit of housekeeping, while the final three have earned their reputation for helping struggling marketers dig themselves out of a rut.

Know How Much Things Cost

If you've never done promotions before, start by acquainting yourself with the ballpark prices of various techniques. To get all the data, make a few phone calls, do an hour or so of internet research, and consider getting a free consult with an ad agency. There's a lot to learn, as the average local cost of a 30-second radio spot, prices for highway billboards in your area, national TV ad rates (they change every week), the cost to set up focus groups, per-hour fees charged by local market research firms, and more.

Straighten Out Personal Finances

Many entrepreneurs bootstrap their first businesses with funds from their personal budgets. Few have the backing of angel investors, stock syndicates, or wealthy donors. The best way to pump up your available funds total is with a personal loan from a private lender. If you want to get your finances in order fast, apply for an online personal loan and see what you qualify for. The whole process only takes a few minutes and is the most effective way to free up the cash you need to promote like a pro.

Hire a Marketing Research Firm

Firms that specialize in target marketing research offer excellent value to business owners in any product or service niche. By selecting a local firm that has a solid reputation and reasonable prices, whatever the cost of their services is money well spent. Remember to stick within your budget and ask for detailed, written explanations for what the firm offers in terms of demographic studies, targeted ad recommendations, and more.

Loyalty Rewards

Some merchants are reluctant to waste money on loyalty rewards for current customers. However, giving a few freebies is one of the most effective ways of retaining customers for the long haul. Personal services companies, like massage studios, barbers, nail techs, and salon owners use this technique with good results. Yes, it costs money to give things away, but the long-term payoff, for company owners, is almost guaranteed.

Event Tie-Ins

Event tie-ins are a clever, low-cost way to get your company's and products' name out there. Consider sponsoring local bicycle races, music concerts, home shows, and sporting events. Choose carefully so that attendees include lots of potential customers in your key demographic.