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The digital world is more powerful than ever – and its power keeps growing. If you want to survive in the battle arena known as business, you need to stay up to date with the trends.
Not investing in digital content marketing can be a huge mistake. Why, you ask? Because 70% of internet users prefer to learn about products through digital content versus traditional advertisements.
Digital content marketing is the present and the future. It is also an amazing tool for building brand awareness.
The online community can help you shape your brand identity, acquire brand advocates, and attract new customers. You just need to know how.
We present to you the best practices for increasing brand awareness with digital content marketing.
Table of Contents
Use Multiple Channels that Suit Your Target Audience
Every digital channel has its audience and its purpose. Settling for a single channel will leave you with many unused opportunities for growing brand awareness.
Spreading your efforts across multiple channels is the golden rule for boosting brand awareness. That means that you can create and post content on:
Running several digital content marketing campaigns is more challenging, but it is worth it.
Remember that your target audience is scattered across these channels. Some of them spend hours on social media, others only watch YouTube videos, while some are faithful to reading blogs. Reach every single of them by embracing the omnichannel approach.
How to pick the best channels for your brand?
Focus on where your target audience is. The demographics of your target audience and demographics of digital channels you plan to use need to overlap.
Customize the Message to the Channel
One-size-fits-all is the thing of the past. According to research, 78% of marketers say custom content is where the industry is heading. You need to be heading in the same direction.
Different channels ask for different types of content.
For example, Instagram is oriented towards interesting visuals, Twitter is great for short and fun facts or announcements, while Facebook can be used for informative content. Even among social media channels, there is a clear distinction in the type of content that the audience expects.
Samantha Perry, a content writing specialist and a freelance writer for best homework help websites, shared another useful piece of advice. “An important step in creating audience-winning custom content is adjusting the content to your audience. Post about what your audience likes. Build your content around your audience’s interests,” said Samantha.
Did you know that 70% of people would rather get information about a company from a blog post rather than from a traditional advertisement?
Blogging has transformed into an effective marketing tool.
Blog posts can attract a lot of traffic. Evergreen content can consistently bring new users to your posts. The content doesn’t even need to mention your products. The goal is to attract new people to your website – and that's when the brand awareness game begins.
Invest in High-Quality Visuals
Visual content such as videos, images, and infographics are extremely valuable in digital content marketing. The internet is filled with beautiful imagery, and you need to keep up with that trend.
If you don't deliver high-quality visuals, your brand can be perceived in a different light. A poor image or video can be seen as a reflection of your business. Customers will, therefore, expect poor service or poor quality products.
Video marketing has especially caught the attention of marketers. In 2020, 92% of marketers said that video is an important part of their marketing strategy. That’s because it works. Videos attach 300% more traffic and help to nurture leads.
Create videos, infographics, and images that your target audience will love. Use visuals to tell a story or promote a product.
Overall, investing in high-quality visuals has become a necessity.
Leverage Customer-Generated Content
Your customers can become your brand advocates. Growing your online presence and building brand awareness will be much easier if you have your customers to back you up.
Henry Partridge, a digital marketer and contributor writer at research paper writing service reviews, shared that “Loyal customers who regularly purchase and post about your brand can become your brand advocates. Many brands successfully use this tactic. Big brands even have turned customers across the globe into brand advocates.”
Encourage customers to post their reviews online. They can also post on social media how they use your products and why they love them. You can repurpose that content on your digital channels. Of course, with customers’ permission.
Also, motivate customers and your followers to repost your content with noticeable social media buttons. When other users see that your customers interact with your brand, you’ll gain the potential customers’ trust. That’s how you can spread your web.
The majority of marketers (60% of them) create at least one piece of content each day. Day after day, they invest time and effort into fresh content because that’s how they’ll make customers memorize them.
You can’t expect to grow traffic by posting once a month. The plethora of engaging content that’s within everyone’s reach has turned customers into content-hungry people. You need to satisfy that hunger.
Post consistently if you want to get noticed. The more content people get from you, the more they’ll feel connected with your brand.
Track and Analyze Results
Without performance data, you'll be making your decisions on assumptions. Assumptions can make you invest money in the wrong strategies. You don't want that.
One study showed that 89% of marketers ranked improving the ability to measure and analyze marketing impact as a top priority. And for a good reason. Tracking and analyzing your digital content marketing results will help you figure out what kind of content performs best with your audience.
Based on your findings, you can cut the cords with content that doesn’t work and produce more content that your audience responds to. Targeting your efforts in the right direction is the foundation for successfully increasing brand awareness.
Digital content marketing is no longer optional for building awareness. If you want to reach new audiences and establish your brand’s name, it is a necessity.
Your brand’s success starts with brand awareness. So, every step you take in that direction is important.
Finally, keep in mind that building brand awareness takes time. Apply these techniques consistently, and the results will be noticeable sooner or later.
About the Author: Erica Sunarjo is a professional writer, translator, and editor with a Master's degree in Marketing and Social Media. She writes thought-provoking articles for publications in a variety of media. You can also come across her dissertation writing services review. Even though she is an expert in numerous fields of business, Erica is always dedicated to learning new things. She actively visits conferences and takes online classes to keep her mind open to innovative ideas.
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