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A designer’s life is not at all an easy one. At times you do projects for a client, and at times you do them just because you want to. Doing the project is not that tough, but getting them out is the toughest part.
But it is possible with a little planning and work. There are many methods by which one can promote a design project, but all the techniques might not work for specific areas of promotion. A few of the most famous platforms for designer blog promotions are Dribbble and Behance which allow an individual to showcase their work.
A few examples of ways for designer blog promotion include Email Marketing, Social Bookmarking Websites, Social Media, etc. If you would like to learn more about promoting designer blogs, check out what author Michelle Thomas has to say.
Below mentioned are the different methods that one can use to Promote Designer Blog:
Table of Contents
Promotion using Social Media
Sharing on social media is one of the easiest methods for someone to showcase their work. The best part of this is that you’ll be able to know that your content has reached how many people.
You just need to log on to different social media networks and share. (And there is absolutely no shame in requesting retweets or shares either.)
You can use social media for promotion in the following ways:
Select the Suitable Social Media Networks
There are a number of social media networks you can select to promote your blog. Right now, Facebook and Instagram are the most popular ones.
You must choose only those platforms which are suitable for your blog rather than promoting on all the social media platforms.
Select the most appropriate time to post
All the existing social media platforms have a peak time when the posts get maximum engagement from the audience. You must be aware of that time and post accordingly.
Conduct Giveaway Contests
According to marketing expert Scanteam Michelle Thomas, Conducting an online giveaway is an incredible way to draw more attention to your blog, get more email subscribers, and improve social engagement
Form or be a part of Social Media Groups
Social media groups offer you an incredible chance to convey to people your expert knowledge. Showing yourself as a go-to aid on a subject enables building trust in what you have to say.
This results in group members being more likely to see your blog for more resources.
Don’t make the blunder of entering into any social media group. Join only those that are suitable to your industry. For instance, if you handle a beauty blog, it makes sense to join groups associated with beauty blogging rather than general blogging. It requires a lot of work to handle a large group, so just confirm that you have the time, patience, and resources to make it function properly.
Reciprocal Sharing Websites can be tried
One of the alternate ways to promote blogs is to try reciprocal sharing websites. Websites such as Triberr and Viral Content Bee work on a simple credit system which is:
- Other people’s content can be shared to earn credits
- Credits allow an individual to post content
- Other people share your content
It forms a network or a loop of sharing that profits everyone involved while making your content accessible to a wider audience.
Promoting Your Blog in Forums
Online forums are other wonderful areas to promote your blog. Forums permit you to confirm your authority as an industry expert by posting content people will find useful. You can email other blogs and ask for guest posts.
Many forums won’t allow you to link directly to your blog posts, so you’ll be required to join in with discussions and have a completed author bio with a link to your blog.
Adding Social Media Feeds to Your Website
Adding social media feeds to your site is a prominent way to find appropriate content for your readers and grow your social media following.
There are chances that some blog readers might not be aware that you are there on social media. Thus, adding your social media feeds will help those readers to find, follow and interact with you.
You can attach your social media feeds on your WordPress blog using a social media feed plugin, one example of which is Smash Balloon. It allows you to create fully editable social media feeds tailored to your website.
Social Bookmarking Websites can be used
Several content marketers use social bookmarking websites such as Reddit and Flipboard.
These sites give you the approval to post content that you like (including images and videos) and use tags to categorise and organise them. Other users can save your posts and then share them later with their social audience.
These kinds of websites use voting to move the best post on top, usually referred to as upvotes. If your post is shared or upvoted, it is quite possible that there is going to be an increase in social engagement on your blog.
Tell and notify People You Mention in Your Posts
If you use references, quotes, or expert comments from others in your blog posts, it’s considered a good practice to notify those people and express your gratitude towards them for contributing.
This can be done by sending a personalised email with a thank you and informing them the blog post is live. Or you can tag them on social media and attach a link to the live post.
If you notify the contributors properly, they’ll respect and appreciate the mention and would possibly spread the word about your blog to their audience.
But do not add random people or send random emails. This practice might blacklist you and degrade your reputation.
Share on Portfolio Sites
Since most of us already have portfolios, it is necessary to share and have an updated and active presence on sites. Designers frequently visit these sites and so do clients looking for new talents that may come to their sight.
Active projects that are not confidential, can be posted and you can then ask for feedback. Built-in sharing tools must be used in order to gain more reach for your post.
Request Influencers to Share
In order to promote new work, a little help is required at times. You may start with your friends in the same field by asking them to share your work or project as well.
Then you may go a little out of the way by asking some of the people who influence you online to share your projects.
A little engagement from the third party’s side can really support getting your work out to a wider audience which you might not be able to gather on your own.
Email Design Blogs
Email marketing is one of the most preferred and most trustworthy ways to promote your blog.
Although it seems at times that mobile messaging apps are taking over emails, the number of everyday emails worldwide is expected to rise from 282 billion in 2018 to over 348 billion in 2023.
1. Start Expanding Your Email List
Making an email list is the best way to turn just the traffic into active readers.
This kind of audience is much better than any other audience to keep coming back to read your content and share it on their social networks.
2. Send a Thank You to the New Subscribers
Redirecting new blog subscribers to a thank you page can prove to be a very good idea. It will surely leave an impact on the subscriber. Thank you page allows you to welcome people to your blog and build good connections with them.
3. Email New Blog Posts to your Subscribers
Below are some quick tips to help you get the most out of each new post email:
- Give an explanation as to why people should read the new post
- Use action verbs like ‘read’ in order to help people understand what exactly needs to be done
- Keep your emails short and to the point.
4. Create an Email Newsletter
Many bloggers send emails with new posts multiple times a week. You can also do something that is a little different and create an email newsletter.
You can gather and compile those posts with a few others from experts in your sector to build an email newsletter your subscribers will like and prefer.
Use this as a possibility to re-share the older content that has performed well in the past. In this way, new email subscribers can have access to all the benefits of your best content.
5. Permit Social Sharing from Your Emails
Don’t forget that your email can be used to promote your blog posts on other online platforms. Several famous email marketing services offer built-in buttons to share on social media.
This allows people to share your content right from the email rather than following hectic procedures such as copying the link or any other method.
This in return can boost the credibility of your new post instantly, providing more authority to it and increasing the possibility of more people reading it.
Create a Blog
Make yourself useful and helpful by creating a blog that talks much about your work. You may write about what exactly you do or the procedure of creating or even tutorials on how to do specific things. This will help you become an authority in your field while showing off your work.
It’s okay if you’re not quite ready to start on your own, you can do some work on the side for a respected design if you have an aptitude for the same.
Buy an Ad
This method of promotion is not free, but advertising works. Buy an online ad, in a newspaper or magazine, on television or radio. It will help you in reaching more people.
Keep your ads based on the type of design work you have done. Do not forget to show the work in the ad if possible and describe why your work is essential. Place and share the ad through a medium that will help you reach your audience directly and gain social reach.
In case you are a designer who is looking for local customers, you may place the ad in local media. If you are searching for virtual clients, you can run ads with Google or Facebook.
Creating an easy targeting plan and budget and sticking to it might get the most out of your advertising dollars.
Enter a Contest
Just by entering into a contest, even if you lose, your work will be noticed by a huge number of people. Search contests that, according to you, are reputed and you would be proud to be a part of. Enter categories very carefully and assure that you follow all the rules so that your work is considered rather than being disqualified.
Create or Recreate Something Trendy
This sounds a lot harder than it is. But you can get motivation by looking at some of the most viral designs out there like, a recreated version of Wikipedia, a redesign of Google, a redesign of Netflix.
All of these concept designs are just views and ideas that a designer came up with and then shared.
By recreating (or redesigning) something widespread or trendy, you can be the centre of attraction. This can direct more audience to your site, social media profile, and your portfolio.
How can you Promote Your Blog Without using Social Media?
Marketing through emails and social media are both incredible ways to promote a blog and gather a huge target audience. But there are many things that can be done without involving social media networks.
Using Push Notifications to Reach Non-Subscribers
For people who don’t want to subscribe to a mailing list, in order to reach them with your blog content, you can send push notifications to them.
The average CTR for push notifications is about 2.25%. Using push notifications, your regular readers will receive an alert about new blog posts or any other updates that you want to convey.
Capture Ditching Visitors with Exit Popups
It might happen quite many times that people visit your blog and exit before reading anything. One reason might be that they couldn’t find what they were searching for, so they clicked to exit.
There’s an easy way to avoid this and give people what they’re searching for that stops them from leaving your site and that way is exit popups.
Exit popups are lightbox popups that are set accordingly and show when someone moves their mouse to their browser’s toolbar, implying that they’re about to leave. At that instant, they can offer users something intriguing or exciting to keep them around.
Appearing in Podcasts and Webinars
Podcasts and webinars are gaining popularity with every passing year.
Another way to share some expert advice and tips is by being interviewed by a podcast personality or as part of a live video webinar. This might build your blog’s credibility.
Getting a new design project out there can seem like a very challenging task initially, but it is actually not that difficult if you come up with a strategy and use the tools that are available to you. Start with the list mentioned above.