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How to Effectively Optimize Your Ecommerce Website for Voice Search

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.

Posted 1 year ago on November 12th, 2021.

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These days, many people are using voice search when looking for things online. Some examples are looking for quick recipes or a nearby restaurant. Thus, when you start your own ecommerce site, it would be best to optimize for voice search if you do not want to miss more opportunities.

Keep on reading if you want to know how to do that.

What is Voice Commerce?

Let's look in quickly at what voice commerce is all about and how it is used.

In a nutshell, this type of technology allows users to search using their voices instead of typing.

This isn't particularly limited to finding a product and how to order and purchase it. Through voice assistants, shoppers can complete a purchase a lot quicker and could be done at any time of the day.

Here are seven crafty ways how you can effectively market your site for voice search:

Target the "Position Zero" in search results

What's better than the number one spot on Google's rankings? Well, the answer to that is betting the number one spot by being in "position zero." But how can you achieve that? By becoming one of Google's featured snippets, aka "position zero." There are several rich snippets that you can aim for.

Also, when we talk about voice search, position zero has become more crucial than ever before. Being placed in Google's most coveted spot means Google rates your answer as the "best."

Meaning, it will read out your answer to people who do voice search- only your answer and nobody else's. But still, there's no guaranteed blueprint for achieving this, as Google has been quite vague about how.

Target long-tail keywords

Another effective strategy that you can use is to target long-tail keywords.

Usually, long-tail keywords are phrases that can drive more qualified traffic. That's because people who use long-tail keywords have more explicit intent.

If you have long-tail queries, you don't have to make a separate page from every one of them. All you need to do is to sprinkle your content with a couple of long-tail keywords.

Google doesn't necessarily have to see them on headline tags, which are often used for voice search answers. Google can pick it up from any part of your content.

Restructure your content

One of the essential factors in voice search is your content. When people ask questions, most of them will be looking for answers and searching for the most valuable information.

That's why crafting content is one of the best ways you can deliver the kind of information that your audience wants.

There's a variety of content that you can create for your audience. This can include infographics, blogs, ebooks, and videos.

But in terms of voice search, written content will always be known as one of the best types of content that you can focus on to help drive results.

Use schema mark-ups

A schema is also known as a mark-up language. It allows site owners and webmasters a chance to provide search engines with additional information about their sites.

This allows you to comprehensively describe your data so that it will be a lot easier for search engines like Google to understand. This also allows you to improve your visibility.

This is a powerful yet underutilized SEO practice. So, when you implement a schema markup in your site, you're generally placing yourself way ahead of the curve.

Optimize your local business listing

When users conduct voice searches, they usually search for places to go to purchase something.

Let's say a user will ask something like, "Where can I buy artisan coffee?" or "what coffee shop sells artisan coffee?"

Usually, Google will generate local businesses that sell artisan coffee. It gathers information from local listings and then offers it to its audience.

If you want to drive in leads in your listing, then make sure that the information you put out in the Google My Business listing is correct and up to date.

This includes your business hours, contact information, address, and so on.

Have an onsite voice search function

For e-commerce sites that sell multiple products, it makes sense to invest in an AI-driven voice search function. This is to enhance your website's overall user experience.

Sixty-nine percent of e-commerce brands believe that voice ordering provides an opportunity to improve one's online experience. Implementing such a feature allows you to get ahead of the competition.

Moreover, it shows your customers that you are investing in creating the best possible onsite experience for them.

Ensure fast load times

You're probably aware of how fast loading times could affect your SEO.

Having a fast loading site helps improve the overall user experience. Doing so encourages customers to spend more time on your e-commerce website.

Furthermore, it also engages them and inspires them to make a purchase.

It's also a ranking signal that has been recently made necessary with Google's Speed Update.

In the same way, site speed also plays a crucial role in voice search optimization.

When a user conducts a voice search, Google will usually provide users with a relevant answer. If you have a slow loading site, it's easy for Google to ignore it.

Over to You

There is no doubt how influential voice technology is. The fact that it is being used by people all the time means that you should not ignore it. Otherwise, you will run into trouble.

But when you embrace it, you'll likely be going to achieve success in the long run.