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Voice search is one of the most dominating concepts in search technologies nowadays. The convenience of looking up things just by voicing your thoughts is attracting a lot of interest. It is becoming increasingly popular as it provides fast and reliable search option, rather than typing you just have to say it and the results will be shown by the search engine.
Search engine optimization for the voice search is still in its early stages. It is important to produce content that is optimized for voice search. Given the forecasted exponential growth in voice search, it will be tough to generate organic traction. Search engine rankings will only get more difficult in the future due to strong competition. Digital marketers need to carefully evaluate the advantages of ranking for voice search and ensure it is included in their digital optimization plan.
Table of Contents
What is voice search?
Voice search is a fast-developing technology that lets users search for information or send commands to a smart device – such as a mobile device, smart speaker, or wearables. To provide an appropriate answer, these gadgets combine voice recognition technology with keyword searches. There are several advantages to utilizing a voice search instead of a text search. It is more efficient, faster, and accessible.
What is voice SEO
Voice search SEO is the process of improving your web pages so that they will rank for voice search queries relevant to your business. SEO for voice search isn't that different from text SEO, and the both domains require to work together for effective results.
If you are ranking at second place, you are already lost the race. In contrast to text-based searches, where searchers compromise a list of alternatives to investigate, no other results will be displayed to users of smart speaker devices.
Strategies for Voice Search SEO
If you want to optimize your website for voice search and attract more organic traffic to web pages, follow these voice-search approaches.
Feature snippets to format your content
If you want to excel in your voice search ranking, you'll require rich snippets. If you like your content to appear as a featured snippet, you need to convey the responses to each key question in the way that best suits the purpose of your searchers. For voice search, you can use the following formats:
- Ordered lists
- Bullet points
- Appropriate responses to asked queries
- Enter definitions most simply, that the device can easily narrate them.
It's important to answer the five W’s in your questions, including the most common voice searches made by the users. Your website should be mobile-friendly. Most searches are performed on mobile devices. In the absence of a mobile-optimized website, you might be missing out on a large portion of the voice search audience.
Boost your local and domain authority
Like text-based SEO, traditional search engine rankings and domain authority greatly influence voice search SEO ranks. Search engines have to recognize that your business is relevant to your local and targeted audience. Relevance material for the targeted and local audience lets your content rank up to the google searches according to its algorithm.
Establish your domain authority to enhance voice search SEO by being engaged in the locations where your business operates. Acquire links from partner sites and industry-related directories and build up your website's expertise.
Increase your web page’s load speed
Page speed has a crucial impact on voice search SEO. Average voice search results appear on the screen in less than five seconds - that's more than double the speed of a typical online page! Pages that load quickly are more likely to show up in voice search results.
Use website speed optimization tools to identify and resolve the issues that are decelerating page load times and preventing your voice search SEO efforts. Give your business a significant advantage over its slower competitors by following these simple guidelines.
Include schema markup
Using Schema, search engines can better comprehend the context and intent of your website's content. Rich or highlighted snippets and winning Position Zero rankings can all be improved by using schemas on your website. It leaves a beneficial influence on your voice search SEO.
It's a smart idea to employ schemas as part of your voice search SEO strategy, as they're especially effective for helping digital marketers attract attention to certain aspects of a web page. For example, you may add a star rating or a publication date to a search result using schema markup. In addition, if more visitors focus on your search engine result, it will move up in the ranks, increasing its chances of getting selected as a voice search result.
"Speakable schema" is a new markup specification introduced by Google for voice searching. It's still in beta for media articles, but it indicates where voice search is headed.
Author Bios: Grace Griffin is a member of the writer's Team on Essays.uk and Write on Technology essay topics. She has bachelor's in Law, Masters in Literature, and a PhD in Economics. she wanted to explore all the possible subjects in the world. Still, she is afraid that she couldn't do so. Grace is a technical writer and writes research-based content. As for her hobbies, she loves reading articles, blogs, magazines, newspapers and books.