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Since its creation, Instagram has proven itself as one of the best content creation platforms out there. While there are many social media platforms, Instagram stands out. This might be because, unlike Twitter and Facebook, Instagram is a visual platform. So, it can attract more people and create more engagement. This makes it one of the top choices for marketers to run their campaigns. However, being a good platform doesn’t equate to having a successful marketing campaign. This begs the question of how the brand with the most successful campaigns went about it and what their secret is.
This article contains the top 7 secrets for running successful digital marketing campaigns on Instagram.
Table of Contents
Schedule Your Content
Running a marketing campaign on Instagram requires you to post content frequently and consistently. This is why many social media marketers keep a deluge of content that they intend to post on Instagram during their campaign. You can make this easier by scheduling this content. It saves you a lot of time and stress and ensures that you continue to post your content uninterrupted.
There are apps such as Buffer and Later that allow you to create a calendar for your content. This enables you to plan all of your posts, with captions and hashtags, in advance. This will give you more time to interact with your audience during your campaign and boost its effectiveness.
Promote The Best Content Only
Many companies tend to create new content for their Instagram marketing campaign. This would involve developing new CTAs and scripting new ad copies to reach their target audience. While this isn’t bad in itself, there’s an easier way to reach people.
Before your campaign, you already have a lot of content that you received good engagements and are loved by people. Look back to this content that generated a lot of organic traffic to your page and got the most engagement and repurpose them for your ads and marketing purposes. According to NerdyWriters at assignment writing help, if you’re going to be successful with your campaign, start from what people already love.
Use Hashtags Effectively
Hashtags are an essential feature of social media contents as it’s one of the best ways to give more visibility to your content. You must use the right kind of hashtags on your post because it can make or break your campaign.
To be effective in your use of hashtags, you have to make sure that it relates directly to the content you are posting. This will ensure that people that see it are likely going to be your target audience.
Use Ads That Don’t Look Like Ads
Instagram users tend to appreciate natural content and respond to it more than an obvious-looking ad. So, you can ensure that you get engagement by not making your ads come out blatantly as ads. Make it appear as natural as possible. Ensure to use actual videos and photos of real people, and you will likely get more engagement.
Share Reviews & Testimonials
Social proof helps a lot of people to make their purchasing decisions. So, one of the best ways to drive more sales from Instagram (or as part of your marketing campaign) is to add customer reviews and testimonials. People would listen to you when you say you offer the best product or service, but the best way to convince them is through other witnesses’ mouths.
Work With Influencers
Influencer marketing is one of the best forms of online marketing now and is very common on social media, especially Instagram. This is something that you should take advantage of. Work with influencers in your niche/industry. They are likely to have the audience that you’re targeting. These influencers already have a large number of loyal followers (that are your target audience). Partnering with them to promote your product or service will boost your sales and visibility among your target clients and prospects.
Add a Call To Action Button
Your Instagram ad will not be as effective as it should be if you don’t add a call to action button in it. The CTA button is essential for your ad as it is that medium that links the audience from seeing the message to taking action about it. People may want to immediately take action when they see the ad and are restricted by the absence of a CTA button. If they have to leave it later, they might lose the zeal to take action later. So, it is essential to your campaign that you use a CTA button.
Also, you can choose the choice of work by yourself. There are many possible options. You can use anyone relevant to your ad and industry once you find it.
Instagram is one of the best platforms for social media marketing. However, not all marketing campaigns on Instagram are successful. If you want to ensure that your marketing campaign is successful, you have to follow the secrets of some of the most successful Instagram campaigns discussed in this post.
Arthur Evans is a highly skilled freelance writer and proofreader from the UK. Being interested in everyday development, he writes various blog posts and discovers new aspects of human existence every day. Feel free to contact him via Twitter.