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Online sales are on the rise. Ever since the coronavirus pandemic broke out, people have switched to ecommerce. It has resulted in the industry experiencing tremendous growth. The increase in sales is good news for ecommerce businesses. However, it has also increased competition.
Attracting the right customers is not an easy task. With more ecommerce businesses propping up, it can be difficult to compete with customers. However, it is possible to get more out of your ecommerce marketing campaign.
The following tips will prove useful to help you take your marketing efforts to the next level:
Table of Contents
1. Use Google Shopping Ads to Reach In-Market Shoppers
Every successful ecommerce company knows just how useful Google Shopping campaigns can be. By setting a Google Shopping campaign, you get to advertise all your products on Google search results. They get to appear at the top so that people can easily find the kind of products that you have to offer.
Shopping ads include the product price, images, offers, ratings, and other important information that encourages customers to purchase your products. After uploading a data feed of the product, a master spreadsheet will appear. It will describe the key features of the products to Google Merchant Center.
The Google Merchant Center account will be connected to your Google Ads account. It will ensure that your ads are generated automatically whenever users search for something relevant. Brush up your knowledge on Google Shopping campaign structures to launch the perfect Google Shopping campaign. Once the campaign is set, relevant traffic will be driven to your site in no time.
2. Remarket Products with Display Ads
According to Google Shopping benchmarks report, it was found that Google Shopping offers an average conversion rate of less than 2 percent. This means that around 2 percent of all the clicks convert into a purchase. It does not mean that Shopping campaigns waste time and money.
The fact is that even if the campaign does not immediately convert, a click provides you with the opportunity to interact with your prospect. To further boost the 2 percent conversion rate, you need to put in some extra effort to bring shoppers back. It is where remarketing comes into place.
Through remarketing, you get to increase your ecommerce conversion rate. It reels shoppers back to your ecommerce site. Let them know about the jumpsuit they were eyeing yesterday.
Shoppers might not have been ready at that time to buy. However, with remarketing, you get to remind them about your hottest offer. It is also possible to use remarketing campaigns on Facebook.
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3. Convert Likes into Sales on Instagram
Instagram has become a behemoth in recent times. Everyone seems to be on the social media giant. A common misconception that many businesses continue to believe in is to use search marketing to drive sales and social media marketing to build brand awareness. It could not be further from the truth.
Although search offers an excellent way to convert, social media also provides an amazing opportunity to target new audiences. The difference between the two channels is becoming less apparent by the year. The reason behind this is Shopping on Instagram.
Once you created an Instagram business profile and uploaded your product catalog to Facebook, you can tag your products in Stories and feed posts. By doing so, you get to allow your users to make purchases directly on Instagram without having to navigate on your website.
Users can tap on the product that they find interesting and follow the corresponding page to make the purchase. Social shopping helps eliminate friction. It is a great digital marketing tactic that enables your followers to make purchases effortlessly.
4. Instil Confidence Using Customer Reviews
Once you start to use Shopping on Instagram, you have to take things further. You cannot just sit around as it would lead to a low conversion rate. Having substantial traffic is still not enough. If page views do not convert into sales, you need to turn to customer reviews.
If you have not thought about customer reviews, it is about time that you did. It is an ecommerce marketing tactic that boosts the conversion rate in no time. Customers are cautious when spending money online. To reassure and persuade them to purchase from you, they need to come across glowing reviews.
Customer reviews help turn your site visitors into customers. Therefore, you need to throw in some reviews and ratings on your product pages.
5. Improve Your Cross-Selling Game Using Pop-Ups
Pop-ups provide you with a great opportunity to boost your ecommerce performance. The screen will be taken over temporarily to present visitors with additional offers. However, they are effective when it comes to enticing prospective shoppers by offering discounts or amazing offers.
When you use pop-ups, you get to increase conversions. Now, pop-ups tend to have a bad reputation. They might be pervasive, but they are also effective. You can use them to present visitors with a relevant offer. They will help drive additional revenue.
6. Give Referral Marketing a Try
Finally, another ecommerce tip that you need to know about is referral marketing. It allows you to win new customers. We have entered a period when businesses are increasingly using the power of referral marketing. It allows your most loyal customers to help you make more money.
Referral marketing refers to the practice of offering incentives to customers to encourage them to tell others why they love your business and what you offer.
The idea behind referral marketing is that prospects tend to trust their family and friends more. It is even more direct than customer reviews.
Takeaway - Ecommerce Marketing for More Online Sales
Take advantage of the ecommerce marketing tips mentioned above for more online sales. From using Google Shopping Ads to turning to referral marketing, it has never been easier to generate more revenue.
As long as you are willing to put in the effort, you will have no trouble boosting traffic and conversion.
About the Author: Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Dynamologic Solutions, Digital Marketing