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In this article, we'll highlight the top seven copywriting tips to boost website conversions. Copywriting helps to persuade people to take action, whether this is downloading an eBook or buying a product. Basically, it convinces your audience to click the “call to action” button, providing the most cost-effective and efficient way to boost website conversions.
Boosting conversions on a website can be tricky and even the use of inappropriate fonts can bury text written by a talented copywriter. According to Pit Design, choosing professional fonts complements the copywriter’s text and makes it easier to read and understand.
Here are seven other tips for good copywriting that will boost website conversions.
Table of Contents
1. Understand Your Audience
Without knowing what your audience wants, it is impossible to improve your conversion rate. You cannot please everyone so decide in advance who you need to please. This involves creating audience personas.
Demographics such as gender, age, social status, location, and many other factors go into creating audience personas. These personas may be fictional but they help to humanize the people you want to address.
According to a marketing twifthelp, find out as much as you can about your prospective customers’ likes, dislikes wants, and needs. Gaining insights from activities on social media channels and conducting surveys can help you to gather more information about them.
Effective copywriting highlights their needs or wants and explains why a certain product or service offers a solution.
2. Use Actionable Headlines
You only have a few seconds to attract and hold people’s attention. Your headline has to be compelling enough to make visitors want to read more and tell them clearly what to expect.
A headline should promise value such as new knowledge to help them make better decisions, a solution to a specific problem, or a new perspective on a topic.
The free Headline Analyzer from CoSchedule gives a score to your headline and helps you to improve it.
You can make your headlines more effective by using power words, tugging at readers’ emotions, and creating a sense of urgency. Using power words like “free”, “now” or “new” has an undeniable impact. When you create a sense of urgency, people feel compelled to act lest they miss out.
3. Write Conversationally
A conversational style works better than stiff, official-sounding language. By speaking directly to the reader with the use of “you” and “your”, you immediately make a more personal connection. Being personal is essential when it comes to copywriting, and using “you” is a great way to do that. Write as though you’re talking to your best friend sitting next to you. When writing conversationally:
- Use simple, straightforward language and delete any excess words that do not add value for readers.
- Relate to the real problems and emotions of people with emotive words.
- Use verbs rather than adjectives. Saying a product “saves you $10 a month” is more persuasive than saying it is “cost-effective”.
4. Get Straight To The Point
Using a conversational style does not mean using meandering, unfocused language. Readers want you to deliver what you promised in the headline.
- Start with the most important information first.
If you start by focusing on what you do and who you are instead of how you can help readers, you will lose them. Immediately show people how they will benefit from using your product or service.
- Only provide the necessary information – nothing more or less.
- Don’t feel awkward about being upfront and specific.
Tell visitors what is on offer and how to get it without beating around the bush.
5. Make Your Copy Readable
Many readers scan text rather than reading it word-by-word. The way you format text makes a big difference in terms of readability. Copy is easier to digest when you use:
- Short sentences
- Short paragraphs
- Subheadings and sub-subheadings
- Bullet points
- Bold text at times
Using jargon, obscure acronyms, and excessive punctuation all make the text more difficult for readers to understand. Try to stick to one topic in a sentence, one topic in a paragraph, and one message on a page or readers can become confused.
6. Offer a Convincing Call-To-Action
Without a clear call-to-action, readers have no idea what to do after reading the copy. The text in a call-to-action needs to be compelling without being pushy.
Avoid words like “submit” or “next” as they do not mean anything. Be specific about what will happen when they click the button, such as “download my latest eBook” or “create your own resume”.
7. Write With SEO In Mind
Persuasive copywriting is essential for SEO as it brings in free, organic search engine traffic. The search engines want high-quality content that answers search queries best. To create optimized content for search engines, you need to:
- Understand what customers are searching for. Your copy must address their search queries.
- Naturally include long-tail keywords into your content. Keyword stuffing is a thing of the past.
- Write an enticing title and meta description. This can make the difference in a person clicking on your title or that of a competitor.
- Link internally to other relevant pages on your website. This makes it easier for people to explore your site and stay on it for longer.
- Include share buttons. This often translates into more page views.
- Look at what competitors are doing and use this as a benchmark to improve copy.
A Final Word
The copy on a website is as important as any visuals or the structure. Readers are busy and you need to make your copy worth their time. Put their interests first, connect with them on an emotional level and talk in a language they understand.
Make sure they know exactly what you want them to do after reading the copy. Follow the best SEO practices as even the most scintillating copy will not be read unless it can be found.
It is within your reach to create the type of copy that persuades visitors to your website to take action and boost your conversions.
About the Author: Donna James is a high skilled freelance essay writer and proofreader from Michigan, United States who currently works on various projects focused on the IT&C industry apart from her work. She is interested in everyday development and writes blog posts on various topics, such as marketing and technology.