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Top 5 Categories of Tools to Look Out for Website Optimization

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.

Posted 1 year ago on December 17th, 2021.

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Do you want your online business to grow as you scale the heights of success in your niche? If yes, then you need to optimize your website to increase more traffic to your site. 

The reality is that millions of businesses are now on the web, meaning that competition is even stiffer. This is why if you're looking to boost your business on the internet, showing up in the organic search results is now more important than ever. 

When you optimize your website for real people, it will help you attain your visitors' trust. As a result, you start building a relationship with them, which will enable you to sell your products or services almost effortlessly.

So, how can you optimize your website? You need the right website optimization tools. These tools help in automating the process of making your website visible to search engines.

It helps to note that there are both free and paid website optimization tools. These tools will help you attract more potential clients to your website's pages. The same prospects can turn out to be your all-time happy customers.

Optimizing your site manually will lead to wasted efforts. Instead, it would be best if you used automated tools to reward your optimization efforts quickly.

Our article below will discuss the top five categories of tools for website optimization. This is important to ensure that your website continues to thrive. But, first, let's find out why it is critical to optimize your website.

Why is it Critical to Optimize Your Website?

Optimizing your website to boost client's conversion is now essential. Presently, the internet is the biggest platform where consumers look for information and make their purchase decisions.

Statistics reveal that 55% of people will go online to search for reviews and recommendations to make a purchase. Again, 47% will visit the company website. 

On the other hand, only 26% will check out the physical store. Finally, only 23% will ask for recommendations from friends and family.

Failure to optimize your website's content will harm your business. No matter how many people will look for terms related to your business, your site will never show up in the search results. So, what does this imply?

It means that no one will ever notice your business. Despite the amount of money and time you put into your website design, your efforts will be rendered useless without SEO. This is because your website will act passive and remain invisible to internet users.

However, when you optimize your business' content for the user, you manage to place yourself on the search map. 

Understanding the art of Search Engine Optimization (SEO) is essential to generate targeted traffic from attracted buyers.

For example, let's look at Google Optimize. This is Google's online split-testing tool that plugs into your website. It then allows you to experiment with multiple ways of delivering your content to reach wider audiences. 

So, with this tool, you'll boost your business by reaching consumers from different regions.

Google Optimize is typically used for conversion rate optimization (CRO). By 2019, Google's global optimization market share stood at 75.23%.

What are the Top 5 Categories of Tools for Website Optimization?

To optimize your site correctly and attract the needed user attention, you need to know the parameters for website optimizer tools. With this, you will understand which category the individual tools fall in and how you can benefit from each tool category. 

Take note that some of these tools focus on on-page SEO, while others can record your website's visitor user experience. 

Again, some tools will help you focus more on one area at once. For example, Hotjar is used to improve user experience and conversion rates on both desktop and mobile. 

Nonetheless, to optimize your entire website, you still need multiple tools. Let's say you use the page speed tools to improve your website's speed. That way, you will also enhance your SEO, user experience, and conversion rate optimization efforts. 

So, are you ready to make your website better? If yes, you'll gain a lot of insights from the tools we will discuss below.

Generally, the tools you use should be able to optimize the following parameters:

  • SEO
  • User experience (UX)
  • Conversion rate optimization (CRO)
  • Mobile optimization
  • Page loading speed

Let's look at each of the above tool categories in more detail below:

1. SEO Tools

SEO (search engine optimization) facilitates you to obtain more free website traffic from search engines such as Google and Bing. 

There are so many types of SEO tools that will allow you to optimize the structure of your web pages. They will also facilitate the tracking of how you rank on the internet for specific keywords.

Other ways you can benefit from different SEO tools include:

  • Keyword research tools - to discover keyword ideas
  • Rank tracking tools - to measure search traffic. You can tell how your site ranks for specific keywords in the SERPs
  • Video SEO tools - help in optimizing your videos to rank better on sites such as YouTube
  • Content optimization tools - help in optimizing for the targeted keywords
  • Backlink analysis tools - to check specific pages that link to your site or the competitors' site

You can also employ specialist SEO tools that focus on doing one thing. For example, Screaming Frog is a remarkable technical SEO tool. You can use it to audit on-page SEO, such as checking meta robots tags. 

There are also some excellent all-in-one SEO tools, such as Ahrefs, which will do a little bit of almost everything.

The fantastic SEO tools that you can use to go up the Google SERPs ladder are:

  • Ahrefs
  • Bing Webmaster Tools
  • Screaming Frog
  • MarketMuse
  • SEMrush
  • Clear scope
  • SpyFu
  • Moz

The free SEO tool options include:

  • Google Search Console
  • Google Ads Keyword Planner
  • Screaming Frog SEO Spider

If you're using WordPress for your blogs, you can optimize your WordPress site using great SEO plugins like:

  • SEOPress
  • Yoast SEO
  • RankMath
  • All in One SEO Pack

2. User Experience (UX) Optimization Tools

Perhaps you have a website that you want to use to attract prospects. You need to ask yourself the following critical questions:

  • Does the site offer a great user experience?
  • Will the site’s experience keep visitors happy?
  • Will the experience lead to increased conversion rates?

Take note that UX optimization tools aren't going to improve user experience without usability testing. You need usability testing to help you understand user behavior. 

The testing also helps you detect user problems. That way, you can optimize pages and offer users what they need to access your site faster and convert them into loyal customers.

So, UX tools will facilitate every step of your page's optimization. It all begins with diagnosing where users are stuck by conducting user research.

The excellent UX optimization tools include:

  • TryMyUI
  • UserTesting
  • UsabilityHub
  • Fullstory
  • Hotjar

3. Conversion Rate Optimization (CRO) Tools

When you use CRO tools appropriately, you'll increase the number of website visitors. 

Most importantly, these visitors may end up becoming your customers or take the desired actions necessitated on your site. 

However, no one tool will improve the conversion rate. Instead, you need a combination of:

  • Testing tools, like Google Optimize
  • Traditional analytics, like Google Analytics tools
  • Behavior analytics software, for example, tools like on-site surveys, session recordings, and heatmaps

With this combination, you get a clear picture of what's going on on your site. In return, you can offer users what they need to convert to your website's loyal clients.

The popular CRO tools that you can benefit from are:

  • Hotjar
  • VWO
  • Crazy Egg
  • Optimizely
  • Google Optimize
  • Google Analytics
  • Matomo

4. Mobile Optimization Tools

Mobile optimization is essential in ensuring that people can view your website appropriately using their phones and tablets. 

This is important now that most people use their mobile phones to browse more than desktops.

Some web design elements can make it challenging to navigate your site using mobile devices. Such elements include heavy pages, images, small texts, and pop-ups.

You can check your analytics data to establish the percentage of the users and customers who browse your site on mobile devices. This will help you discover how important mobile optimization is to your site's business.

The remarkable mobile optimization tools include:

  • WebPageTest
  • Google Analytics
  • Google Search Console
  • PageSpeed Insights
  • Mobile-Friendly Test
  • Hotjar

5. Page Speed Tools

Page speed measures how fast your page's content will load when users access it. Every website owner should prioritize web page speed optimization. This is important because faster loading pages offer a much enhanced on-page user experience. 

So, the speed of your site will remarkably impact your site's search engine optimization (SEO) and bounce rate. 

Bounce rates happen when your web page takes too long to load, such that a user opts to leave for a different page with similar content. 

PageSpeed Insights is a tool offered by Google. It allows you to see the things concerning your website's page optimization speed. The results that come out will determine how Google calculates your page rank for SEO.

Below are other top-rated testing tools that help identify any issues regarding page load and speed. These tools are free to use.

  • GT Metrix
  • WebPageTest
  • Dareboost
  • Uptrends Speed Test
  • Pingdom Website Speed Test


Optimizing your website is crucial to sustaining your business's long-term growth. One of the most significant actions you can take is incorporating different tools to meet user expectations.

With tools that cover multiple areas, you don't have to rely on separate tools for user insights. 

When you employ multiple website optimization tools, you obtain a centralized, streamlined experience. You can find potential issues and test the solution from one dashboard.

Remember, optimizing your website is like a game: To succeed, you must strive to keep moving to the next level. 

Whether you're a beginner in your optimization journey or you're already advanced, you need to keep learning about these tools. 

So, once you've already put in extra effort to build a website, you must take the time to optimize the content on your site. 

The above discussion should help keep you ahead of the competition in your website optimization journey.

Good luck!