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New Realities: How Augmented Reality Has Changed Web Design
Over time, the possible effects of mixed realities, including virtual reality and augmented
reality, in web design have become evident. These concepts have dramatically changed the way
people interact with websites on a basic level. Recent technological advancements have made
it possible for augmented reality to become affordable and gain wide accessibility.
With this, those in the web design industry have started experiencing the boundless and real-
time accomplishments of web augmented reality through desktops, tablets, mobile devices,
and others. While AR web design has largely been applied in gaming websites, such as Gonzos Quest web design experts have started experimenting with the potential of AR in improving
user experience. The guide below highlights how AR can enhance web design.
Table of Contents
What is Web Augmented Reality?
As the name suggests, Web-AR is a web development segment that aims to improve user
experience through handy devices, such as mobiles and tablets. This relatively new digital
technology enables web design experts to share AR experiences over the internet without
necessarily requiring an app.
Adopting this technology in your website design immerses users into a fabricated world, as they interact with the virtual experience like they would in real life. Simply put, AR connects the gap between virtual reality and reality. AR-fabricated images can be layered over reality.
For instance, with a camera app on your smartphone, you can see computer-generated videos and images layered over actual surroundings. Web design professionals can leverage this web design software to enable users to perform certain activities in their actual location.
Augmented reality can also be applied to wearable technology, desktop and mobile sites, and
smartphone apps. This includes applying filters and fitting virtual clothes and jewelry.
(Augmented Reality) AR in Web Design
Augmented reality has less error potential compared to wearable technologies. As such, it is
poised to improve mobile and desktop user experience. E-Commerce web designers can rely on
apps generating AR images and videos or integrate compatible website plugins, such as the
WordPress VR, to upload videos in 360 degrees to their websites.
Apart from gaming platforms, such as Mister Bet, fashion websites have implemented excellent
AR web designs. Users can choose their desired products through virtual dressing rooms. The
benefits of AR in web design include;
Better User Interface and User Experience
Augmented reality has direct effects on the user interface. Just to mention, user interface refers
to the form of interaction between computers or smartphones and humans. Augmented reality
not only improves the final product but also improves tools used by web design professionals.
The technology enables web design experts to interact better with users by adding key
information to their products through Z-Axis.
Augmented reality eliminates the modern tactile
interactions that most people have become accustomed to with smartphones. For instance,
instead of zooming and scrolling, augmented reality uses automation intuitively by allowing
users to “touch” virtual objects.
AR also facilitates contextual computing, where AR makes use of analytics information to
understand users better. Current examples of such technologies include Netflix preferences.
Instead of responding to specific commands, automation through AR gathers and analyses key
information from the user to present the most suitable content at that moment.
While augmented reality doesn’t require commands to function, it can enhance user
experience with voice commands. Web design experts can integrate speech recognition
technology that enables users to give voice commands. This has proven successful in various
industries, including e-commerce and gaming niches.
A good example of this is the Virtual Retina Display inception, which provided an incredible
virtual shopping experience through voice interactions. The idea was excellent that Forbes
warned web design professionals that a combination of voice recognition and AR would disrupt
the web design industry.
As clicking and typing become eliminated by virtual assistance and “Ok Google” replacing
commands, voice interaction will provide fast results for users with limited time. Adopting voice
interaction into augmented reality will enable web design enthusiasts to create a humanized
Boosts Digital Marketing
Augmented reality also has significant impacts on digital marketing, which connects a website
to potential clients or users. The technology helps improve the process of searching for
products, scrolling through product information, and ultimately finding a suitable product. This
makes augmented reality the future of advertising.
With AR, users interact and engage with your products and services even before making
purchase decisions. Implementing AR on web designs helps build simulated environments
around the products that increase user engagement. AR also helps generate immersive ads that
help digital marketers create a deep emotional connection with their customers.
As mentioned, adopting AR in web design leads to increased engagement through effective
digital marketing. Unlike billboards and TV commercials, websites and apps with AR are more
interactive to users. This increases the empathy between users, your products, and business in
the following ways;
- AR enables potential customers to try products before buying hence grows their confidence.
- AR assistance and touring helps customers learn the product or service better. For instance, tour before reserving a hotel or villa for a holiday.
- Users can scan QR codes to download important information about products and services.
The Future of AR in Web Design
AR has advanced over time. Unlike before, web design professionals can easily access simple AR
plugins and other unique extensions. Technology is also increasingly becoming available on
apps and websites. However, like any other new technology in the world of web design, it
comes with several challenges that creatives should find ways of overcoming.
Integrating augmented reality in web designs is quite intimidating, even for experienced design
persons. Regardless, web design specialists should leverage it for a better user experience. For
instance, it is through AR that customers can easily access product information leading to fast
While doing this, you should be cautious of various risks. For instance, adding a lot of
interactive features to websites or applications can scare users. Therefore, designers should
explore new tools with customers in mind. Web design professionals should have a deep
understanding of the target market before using AR. It is through this you can enjoy the
advances of AR. That said, what are your thoughts on AR in web design? Let us know in the comments.
Thomas Glare is a passionate freelance content writer, always striving to inspire others and bring insight into the endless possibilities of the modern times we are currently living. He also spent a lot of time collaborating with some prestigious online casinos, thus being the No. 1 expert in gambling matters. He continues to improve his knowledge and is the co-designer of a “Echtgeld Spielautomaten,” one of the most popular games from Novomatics.