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The Future of Digital Marketing Jobs in the Era of AI Automation

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.

Posted 10 months ago on April 10th, 2022.

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Many people dread artificial intelligence, while some embrace it. But anyway we perceive it, change will happen. AI and technological advancement are inevitable.

Digital marketing is one of the professions that is entirely automated and quick to react to technology innovation. Marketing professionals utilize tools and software to automate tasks that take up much of their time.

What is Artificial Intelligence?

Artificial Intelligence (AI) uses multiple technologies to work and facilitate actions or activities. It is developed with human-like intelligence.

AI advances as it consistently accomplishes a task due to machine learning and natural language processing technology.

With the ongoing improvement of AI, it is slowly becoming a part of most sectors. In digital marketing, AI is starting to take up jobs such as automating data mining, increasing customer service, optimizing the supply chain, and simplifying processes. Incrementors WordPress customization services can be helped for marketers.

How many jobs are disappearing?

In 2016 alone, approximately 2.4 million U.S. employees were outsourced to other countries. And practically every major American firm has been accused of exporting or automating its employment offshore.

By some predictions, artificial intelligence would trigger the loss of 7.1 million employment across 15 leading economies over the next five years. For example, as chatbots improve, millions of customer care employees throughout the world will lose their jobs. 

And as coders get better at automating key portions of their employment, they’re unknowingly replacing themselves.

Something needs to be done to prepare future workers for a changing global economy and increasingly digital world. This is especially true for more traditional areas, such as advertising, design, and marketing.

Here are the reasons why AI can replace some manual jobs:

Less Prone to Errors

Unlike humans, AI or computers are less prone to producing blunders. Due to the set of instructions written into their system, they can execute an activity without resulting in chaos.

AI can replace tasks that require typing, translating, copying, and pasting.

Capable of Performing a Variety of Dangerous Tasks.

Some jobs are perilous. Those who work in jobs like mining, factories, and so on are at greater risk of experiencing danger or getting killed.

As a result, corporations will engage AI to perform harmful activities. It makes processes efficient and keeps humans safe from danger. Organizations might encompass product development, logistical management, and proactive maintenance in manufacturing.

Robots can endure poisons, gases, severe heat, and other hazards, unlike humans. Hence, corporations will be less likely to find themself facing charges.

Artificial Intelligence Doesn’t Get mundane

Humans’ productivity and efficiency depend on their mood. If they lack sleep, are weary, or are worried, it will influence their work performance. Meanwhile, machines do not experience complicated human emotions, therefore they don’t get fatigued like us.

Machines don’t have to relax or sleep, therefore they can run Continuously unless there is a power interruption.

AI-powered Machines Are Great Investment

Buying Artificial Intelligence equipment is expensive, but in the long run, there isn’t much to spend, save for some electrical and maintenance fees. Humans, on the other hand, require training as well as remuneration and benefits.

As AI boosts efficiency and ROI for enterprises, more firms will invest in this sort of technology.

How can marketers stay relevant today?

Most marketers have to realize that what they’re accustomed to won’t be around forever. Many of my marketing colleagues have been in this field for numerous decades, and their abilities are getting more and more out of date.

To be in demand in an increasingly digitized environment, advertisers have to learn new skills fast: they must become digital marketers in every meaning of the word (not just in the title) (not just in the title).

But people are still needed for creativity

On the other hand, a marketing automation funnel can only be established and set up if someone comes up with a digital marketing plan, selects which metrics to track, and develops all the content.

In other words, as more organizations use marketing automation, content production and planning services will likewise be in higher demand than ever before. The Internet has created a high-demand, high-supply ecosystem for digital and traditional marketing abilities as a whole.

So not all marketing jobs will disappear; far from it. But digital abilities are slowly but surely replacing traditional skills when it comes to employability.

Put another way, ever more customers have digital duties that only digital marketers can complete (it’s not too hard to imagine who they’ll hire for such positions).

How to keep the employees relevant

For marketers to react and adapt in time to technology, Chief Business Officers and Talent Officers must encourage an open-minded culture of digital learning for staff. 

Learn new abilities that solve the newest client needs

When Google modified its algorithms to punish SEO gamers and promote high-quality content, most marketers took notice. But few knew how to pivot correctly because they were already established in their ways.

They wanted to keep marketing obsolete SEO strategies because those same tactics had worked in the past. Instead, they should have been thinking of how Google’s daring move altered the jobs their clients wanted to get done.

Finally, Invest in your current staff

If you’re a traditional marketer and digital marketing is an alien world, it may be tempting to just employ outside pros with the abilities you need. But there are numerous big advantages to educating personnel you already have. outstanding digital marketing services at Incrementors have helped many to grow and fulfill their dreams.

First, training always costs less than seeking out new personnel. For many digital marketing organizations, the cost of hiring a talented worker is roughly 50 to 60 percent of an annual wage. And if that employee goes, all that money is squandered. By comparison, training an employee you already have is significantly more economical.