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The outbreak of COVID-19 has significantly led to shifts in digital trends, including increased social media advertising. Many marketers are looking for new ways of converting followers into customers and boost their business growth.
Social media is a powerful tool through which you can engage customers and promote brand awareness. If you did not achieve social media goals in 2020, you can fine-tune your strategy in 2021 and get improved results. Here is how to achieve this.
Table of Contents
Focus on User-Generated Content
One of the ways to boost social media engagement is by encouraging user-generated content. User-generated content (UGC) is created by the audience after viewing a business profile. This is a great way to engage your social media users because users can interact with your brand effectively. Additionally, the content can be featured on your profile.
According to marketing experts working for EssayMama help, to effectively utilize the user-generated content, think strategically and set your goals right. The goals of UGC should be to increase brand awareness and audience interaction, get new site content and improve reputation. Additionally, decide the content type you want to receive. The common UGC that may be useful to your brand includes product reviews, company testimonials, customers’ photos with your product, videos demonstrating how your customers interact with your brand, etc.
A great way to use UGC is by creating a UGC page on your website or posting it on your social media platforms. You can also use it in ads or use it to promote your physical products.
Use Video Content Marketing
Videos have become popular on social media today because they are engaging, interesting, and entertaining. Pure video platforms such as YouTube and TikTok, as well as other platforms like Facebook and Instagram, can be useful for relaying video content.
Showcasing a product, its importance, and how to use it is much easier through a video presentation. Video content marketing goes beyond YouTube. You can create short, captivating videos and post them on any of your social media platforms to engage your audience and increase conversions.
Some of the reasons why you should use videos on social media include:
- Search optimization- All your content, including the video, should be optimized for the search engine. Social media channels are essentially search engines.
- Drive conversions- Your videos should be supported by a call to action to allow the audience to connect with you and possibly buy.
- Draw attention- Video is a great tool to draw your audience's attention because it is easy to consume & people can go through them fast.
Use Targeted Ads
The use of targeted ads should be a top priority for your brand in 2021. You can place the ads on social media based on demographics such as location, occupation, gender, and age. Rather than using generic ads, customize the ads to ensure that customers can see those related to their specific interests.
Social platforms may place ads on your webpage sides that change according to audience actions. When a visitor views a product on your website, that visitor’s browser relays information about what they are interested in advertising networks. The information is stored via a cookie that enables sites and networks to share information regarding the visitor.
If the person clicks on a different website with the same advertising network, ads will pop up through retargeted ads. You can leverage targeted ads to increase reach and conversion rates. The cost of social media ads is low compared to other forms of advertising.
Create Engaging Content
The effectiveness of your social media marketing strategy revolves around the content. You should have an idea of what you want to post on social media beforehand and the platforms to use.
Creating engaging content requires you to be creative with your brand. The message should be clear and concise. You can add an image to all your content to grab the audience’s attention and increase readership. Include photos and attractive themes and watch likes and comments increase.
Reply to Social Media Posts
One of the best ways to boost social media engagement is by replying to your audience. Never post content and leave it without a follow-up. Find out what your audiences are saying concerning your brand and respond to their comments, whether positive or negative.
Take time to engage in a timely conversation with them. Responding to a negative comment makes your audience understand that you are committed to making products or service improvements as you endeavour to meet their needs.
Having a dialogue with your audience attracts them to your brand, and they will always want to come back to see what you have posted. You encourage them to keep commenting and engaging with your brand. When responding to a comment, you can address the audience by name to make them feel appreciated and connected to your brand.
Post More Often
If you want to increase social media engagement, post more often. Low engagement may be due to the failure of your audience to see the content. When you post frequently, you make it easy for people to access your content. It also increases the chances of reaching a wider audience and engaging them. You may begin by posting on different social media platforms twice a week. Monitor the results of that frequency to determine if you need to increase your postings. The frequency will depend on the platforms you use and the audience.
On Twitter, you can post more frequently than you would do on Facebook because of the feeds’ nature on Twitter. Take time to test the relevance of posting frequency to see the one that works best for you.
Use High-Quality Visuals
Visuals are an effective way of boosting social posts’ performance because they are more appealing than text. To make your content stand out, use high-quality images that can grab the audience’s attention. You can use various visuals such as videos, photos, GIFs, and infographics.
Sharing visual content can catch the audience’s attention and motivate them to engage with your post. Use a variety of visuals to make your content interesting and fresh. When designing the visuals, always have your brand in mind. Aim to create visuals with the brand aesthetic such that when people see the visuals, they can connect them with the brand.
When designing visuals, use appropriate colors to make the posts more appealing. Use expressive images to add value to the content. If you cannot design visuals, hire an expert to do it for you professionally.
Ask Questions As Content
Posting questions as content increases audience engagement on social media. When asking questions, ensure that you stick to the brand-related questions to get people thinking about what you offer. For instance, if you own a restaurant, it would be awkward to ask people about clothing and fashion.
Asking questions gets your audiences to participate, thereby enabling them to interact with your brand. Focus on asking open-ended questions so that you understand your customer needs better. Open-ended questions create room for dialogue and allow many people to engage.
Tracking social performance is an essential way to establish if your social media strategy is working or not. Keep a record of how your posts perform to identify the areas that need improvement. Some social media platforms have analytics tools that can allow you to see your posts’ performance and whether you are reaching your target audience.
In addition to the built-in tools, you can also use tools from third parties to gather some insights into the social media posts’ performance. If you don’t have enough time to monitor social media performance, invest in social media management services.
Tracking engagement rate can let you understand the level of people’s responsiveness to your social media posts and therefore know what appeals to them most. You can optimize your social media marketing campaigns based on the engagement rates. You can measure social media engagements by looking at other metrics such as comments, likes, shares, mentions, follows, and impressions.
Use Social Commerce
Gone are the days when you have to visit a store to buy a product or have a service delivered. Today, you can see the product you are interested in on social media platforms like Facebook, Instagram, etc. You can research that product, initiate a transaction and have it completed online.
This is the right time for you to leverage social commerce because many people work from home and prefer to spend time online. Social commerce is effective because it saves time and it is convenient to the buyer. The chances of someone buying your product or service online are high under social commerce. The long process where customers see an ad, go to the website, add to cart and buy is quite tedious.
Having ways to boost social posts’ performance can allow you to optimize the social media marketing campaigns. This can cause more leads to actively engage with you through the various platforms, follow your brand and become loyal. If you adopt the above strategies appropriately, you may see your posts’ performance improve greatly.
About the Author: Tiffany Harper is a training guru who’s been working in the corporate sector for over a decade now. She is a management graduate and loves to share her experience through blogs and articles. For her love of writing, she also provided freelance consultations for research paper writing services and uni assignment help, while working with https://www.rush-my-essay.com/write-my-assignment/. Please do not hesitate to contact her on Twitter.