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SEO Tips For a Local Target Audience

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.

Posted 9 months ago on April 19th, 2022.

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SEO, or search engine optimization, is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. For businesses, this means being found by potential customers who are looking for what you offer.

There are many factors that go into SEO, and it can be complex, especially if you’re just starting to build your SEO ranking. However, there are some basic things you can do to improve your ranking, especially if you're targeting a local audience. This article will provide a few tips.

1. Optimize with local keywords

When you're optimizing your website, it's important to use keywords that people in your target area are actually searching for. This means including both general and specific keywords related to your business and location. For example, if you own a restaurant in Los Angeles, you might include keywords like "Los Angeles restaurants," "best restaurants in LA," and "restaurants near me."

To find the keywords your target audience is using, you can use a tool like Google AdWords Keyword Planner. Just enter some relevant keywords and it will show you how often they're being searched for in your area.

2. Claim your Google My Business listing

Google My Business is a free tool that allows businesses to control their information on Google Maps and in search results. Claiming and verifying your listing is essential for ranking higher in local search results.

Additionally, you can use Google My Business to post updates, photos, and special offers. This is a great way to engage with potential customers and let them know what's happening at your business.

3. Get listed in directories

There are many online directories, such as Yelp and Yellow Pages, that can help improve your ranking in search results. When you list your business in these directories, make sure to include your name, address, and phone number (NAP). This will help Google match your listing with searches for your business.

As well as that, it's also a good idea to get listed in directories that are specific to your industry or location. For example, if you're a plumber in Syndey, you might list your business in the Sydney Plumbers Directory.

4. Optimize your website for mobile

More and more people are using their smartphones to search the web, so it's important to make sure your website is optimized for mobile. This means having a responsive design that looks good on smaller screens and loading quickly.

You can use Google's Mobile-Friendly Test tool to see if your website is mobile-friendly. Just enter your URL and it will give you a report on what needs to be improved.

5. Encourage customer reviews

Customer reviews are another factor that can affect your ranking in search results. When people search for your business, they'll often see reviews from other customers. This can help them decide whether or not to visit your business.

To encourage reviews, you can add a link to your Google My Business listing on your website. You can also ask customers to leave a review after they've used your services.

6. Keep up with the latest trends

Local SEO is always changing, so it's important to stay up-to-date with the latest trends. This way, you can be sure that you're using the most effective techniques.

A good way to stay informed is to follow some of the top local SEO blogs, such as Moz and Search Engine Land. They regularly publish articles on the latest trends and changes in the industry.

7. Get some outside help

If you're not sure where to start with local SEO, or you don't have the time to do it yourself, you can always find a professional local SEO agency. They can help you optimize your website and improve your ranking in search results in no time.

This is especially useful when you're just starting out and aren't completely sure what your target audience should be or how you can reach them.

8. Monitor your progress

Finally, once you've started implementing local SEO techniques, it's important to monitor your progress. This way, you can see what's working and what's not.

There are many tools you can use to track your ranking in search results, such as Google Analytics and Search Console. You can also use these tools to track the traffic coming to your website and see how many people are converting into customers.


With these tips, you can start to improve your ranking in search results and reach a wider local audience. Just remember to focus on creating quality content that's optimized for SEO and mobile-friendly. With just a little time and effort, you'll be ranking higher with your local target audience before you know it.