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Real estate marketing is all about promoting your brand as a business or agent, along with securing buyer & seller leads by sharing your listings.
There are many ways to get your promotions across to the public. Starting with social media, advertising your agency, and building your website content, etc. So how do you do all this? and what are the best tools to help you achieve your marketing plan? Keep reading as we reveal our top tips for real estate marketing strategies.
The competition is fierce, and these days you’ll need expert online marketing skills to set yourself apart from the pack.Noz, PIT Designs
As real estate agents are still crucial in the home buying process. Buyers (like any other customers) are increasingly looking to do less leg work and more finger work. i.e. going online to look for what they want and what's available.
Table of Contents
Be Present Online With a Website
A website is an ultimate tool for your online presence. It's your personal space, where you can customize it, build it, and tweak it as you please. To match your business needs.
So as a real estate agent, you'll need a website to showcase your available listings. Display property listing information in details. And even allow for online appointment booking. In addition to giving the potential buyer insights on your career history, achievements and how to contact.
The purpose of having a website to represent your business online is met when you have decent traffic towards it. In this article, you will find some useful tips on how to drive traffic to your website.
If you're running a SaaS company or it's a part of your real estate business, it's useful to get a deep insight on what SaaS marketing is, and how to use it for your advantage.
Social media is everywhere. And it's often used for businesses, marketing opportunities and showcasing products/services. So make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and Instagram). Because sharing videos and photos will help convert a potential buyer into a customer. Interact with users, share good press, and promote your properties.
How to Create Real Estate Marketing Videos
So you've setup your social media accounts, created a website and you're ready to go posting about your listings and available properties. What's next?
Well, the most visual and proven way to reach larger audience nowadays in videos. And the good news is, it doesn't have to cost too much, nor need special skills to create a great video.
Here are some tips to help you create winning real estate marketing videos:
- Keep the videos short, and straight to point. No one likes watching boring videos today. The internet is filled with good ones, so make sure what you offer is worth your audience time.
- Use powerful yet simple tools like InVideo
- Add suitable background much (choose from the many available in InVideo's own library)
- Use clear images, and add some cool transition effects.
- InVideo makes it fun to create those transitions, but don't over-use them. Keep the video simple and easy to follow.
- It's a good idea to add subtitles within your video.
- Always add a CTA.
- Use InVideo's real estate video maker, for a straight forward video creating process.
Studies show that the average person spends 30 hours a week checking their email. This does not include the time spent reading and considering the content. And 76% of internet users have multiple email accounts. Personal accounts, business accounts, and some have a combination of both.
Thus the email marketing strategy is still effective. And it can help your real estate marketing reach a broader audience.
Some tips to keep in mind when running an email marketing campaign for real estate:
- Keep the emails concise and short.
- Make use of informational graphics.
- Learn what's the best time to send your emails.
- Learn how to build an email list.
Hire a Professional Photographer
You will need those photos for your video, social share, and website. That's why it's very important to have them of high quality. Don't compromise on the quality. Hire a professional photographer, and let them capture the true essence of the property you want to sell.
Offer Help & Free Advice
The most effective way to brand and market yourself is by offering free advice and help. This can be in different forms. Maybe writing articles online that help answer some questions. Give advice on common questions and requests. Create a community where members share ideas and knowledge with each other. It's recommended that you consider an online appointment booking solution as well.