PIT Designs Logo

Qualities Of A Successful Business Logo

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.

Posted 1 year ago on December 26th, 2021.

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So, you are thinking of purchasing affordable logo design services for your brand. However, you may not know where to start. “What is the purpose of a logo? Should I hire a professional logo designer?” The logo is one of the most critical aspects of the brand. It is used to identify your company and differentiate you from the competition. It uses images, signs, and symbols to create visual effects so that potential customers can identify your company and product. It only takes a moment for users to see the brand logo and connect to it.

Another fact is that the brain can process visual images 60,000 times faster than word processing. This shows that a successful logo can make a good impression of your brand before consumers contact your company. As they say, the first impression is the last–a company needs to create a great logo that can really convey the brand’s value and provide an exceptional design. So, how do you create a successful logo? Let’s see how things work.

In this blog post, we have mentioned the top five qualities that your logo must have to make your brand value and make it successful to stand out in the competition.

Five Must-Have Qualities Of A Successful Business Logo

Simplicity & Recognizable

The main purpose of a logo is to define your brand. Therefore, the logo must be simple and easy to remember. What does it mean to be simple? The logo should contain only the idea you need to convey. What is the idea that defines a company? People like simple things and remember them. For example, the Apple logo is easy to remember and understand. It can be identified by a kid of 3 to 4 years. Does your logo do the same?

The logo must be one or two colors. Some brands have multiple colors, and their logos are still good (think Google first), but don’t forget to discuss the most successful logos. A memorable logo is great, but don’t make it too complicated and crowded. Keep it simple.


The logo must always be visible in various media and applications. It must be universal to scale to the size of the billboard or reduced to a smartphone app icon. Simple logos are versatile and easy to read in different sizes. Not only must the logo be expandable, but it must also be used online, in print, or as a video. It must also be able to appear in black and white.

The logo may always be displayed in color, but it can also be displayed in black and white or in shades of gray. Even in these cases, the logo must be recognizable and convey a message. Many designers choose to create the first black and white logo design concept to ensure it is always effective.


Longevity should always be taken into account when designing a logo. In line with current design trends, an old logo needs to be redesigned within a year or a few years. A company logo is like a human face. You can use it to identify individuals. If the face changes constantly, can you identify that person? Do you know this company? Design choices must be made because they fit the brand, not the popularity.

Use Of Colors

Another significant aspect of logo design is the strategic use of colors. Specific colors induce different emotions. For example, in color psychology, red is what attracts the most attention and not any other color. It has to do with vigor, passion, and love, among other things. That’s why it helps to differentiate brands like Netflix and Coca-Cola. Yellow is associated with happiness and cheerfulness, and blue is associated with peace. Watchful consideration of the use of colors can enhance your brand message and connect clearly with your audience.


Imitation is the best form of fawning, but not in logo design. A good logo helps create a unique visual identity for a brand and differentiate it from its competitors. There is nothing wrong with getting a little inspiration when creating a logo, but it is important to make it creative and original.


It would help if you created something perfect, tremendous, and well-designed. This is a better approach from all personal and business perspectives. If you start a business now, launch a new product, or prepare a new blog, take the time to do everything perfectly. This isn’t easy, but it can be costly in the long run.

As for logos, there is a temptation to affordable logos and invest in other areas. There are so many options on the market that it is difficult to spend more. It is best to pay attention to the five qualities we have shared and consider what your next logo will appear.