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Pros and Cons of Hiring a PPC Agency for Your Small Business

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.

Posted 8 months ago on June 7th, 2022.

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So you're deciding on whether to outsource your PPC ads or do it yourself. Regardless of if you're a small business owner, this article will help you make the best decision for your business. When you're thinking about running PPC ads or hiring a PPC agency, it's crucial to consider the pros and cons.

We've dedicated this article to assist you in that process. If you've already been running unprofitable PPC campaigns, you'll know whether or not to hire an agency after reading this article. And if you're deciding on whether or not to conduct a PPC campaign yourself versus hiring an agency, we'll help you choose here.

What is a PPC agency?

A PPC agency is an organization that specializes in running and managing pay-per-click advertising campaigns. A good PPC agency will have a team of experienced online marketers who are up-to-date on the latest trends.

PPC agencies manage your entire account from start to finish. That includes researching new keywords, setting up ad groups, creating ads, optimizing campaigns, and analyzing results.

Some agencies offer PPC services alongside others. For instance, an agency might specialize in fractional CMOs, SEO, and PPC. Depending on your business goals, you can decide which services to integrate.

Now that we've covered the basics, let's begin with the cons of hiring a PPC agency.

Cons of hiring a PPC agency


When considering hiring a PPC agency, consider some of these risks. As with all business decisions, there's always some level of risk. For instance, one potential risk is hiring the wrong PPC agency. That decision could be very costly because of the budget you're spending on ineffective PPC ads and the agency fees. In addition, monetary costs are something you should consider.

Another considerable risk is miscommunication (which is why it's vital to communicate effectively). If there's miscommunication between you and the agency, that can result in your campaigns not being managed the way you want.

That leads to wasted time and money, which you want to avoid. Another risk to consider is that agencies can be costly. If you're on a tight budget, it might not be feasible for you to hire an agency.

One final risk is security. Although most agencies are trustworthy, they handle vast amounts of personal business information. This information could potentially get leaked to competitors. However, signing a non-disclosure agreement is the best remedy to this negative example for hiring a PPC agency.

Loss of control

Depending on how you view it, loss of control could be positive or negative. Some business owners like to maintain all control, while others are content delegating tasks to the experts.

Additionally, without proper communication, some messages and interlays may become misconstrued. That means undesirable mismanaged campaigns, leading to wasted time and money.

On the other hand, if you're not an expert in PPC marketing, it might be best to leave it to those who are experts. They know how to get the most out of your campaigns and maximize your results. That's why some business owners prefer to delegate tasks and have more free time on their hands. It ultimately comes down to personal preference.

Pros of hiring a PPC agency

Fast, reliable results

The first pro of hiring a PPC agency is that you can obtain fast, reliable results. According to Digital Authority Partners, agencies have a team of experts experienced in managing PPC campaigns. As a result, they understand the required tasks to get the results you want.

Keep in mind that agencies are also held accountable for their results. That means they're more likely to work hard and get the job done right since their reputation is on the line.

Less work for you

Another pro of hiring a PPC agency is that it's less work for you. If you decide to run your PPC campaigns, that's additional work on your plate. And if you're not an expert, it might take up a lot of your time.

By hiring an agency, you can have peace of mind knowing that professionals are handling your PPC campaigns. That way, you can focus on other aspects of your business.

Improved quality

When you outsource to an agency, you're getting a team of experts who know what they do. They have the experience and knowledge to produce high-quality campaigns. Additionally, agencies are always keeping up with the latest trends. That means your campaigns will be up-to-date and relevant. As a result, you'll see improved results.

Their expertise is a significant factor to consider. When you're beginning a PPC campaign, there is so much data and analytics to sift through. Agencies handle that on a day-to-day business making it easier for you.


As previously mentioned, agencies are accountable for their results. That means they're more likely to produce quality campaigns that get results. After all, their reputation is on the line. If they don't deliver, they could lose your business.

In addition, most agencies will provide you with monthly reports. These reports show you completed tasks and the results of your campaigns. So you can hold them accountable and see if they're meeting your expectations.


Another pro of working with an agency is that they're usually very flexible. For instance, let's say your budget changes or you want to alter your goals. An agency will be able to make the necessary adaptations to help your business.

As a part of flexibility, agencies typically have ready-to-use tools and resources at their disposal. For example, specific software helps PPC agencies analyze and churn through data to achieve better results for your business.


There are several pros and cons of hiring a PPC agency. For example, some businesses might prefer to maintain all control while others are okay with delegating tasks.

Additionally, agencies are usually held accountable for their results. That means they have to produce quality campaigns that get results. If not, they could lose your business.

Overall, it's up to you to weigh the pros and cons to see if hiring an agency is the right decision for your business. But we recommend partnering with an agency because of the pros above.