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Logo Trends: How to Design an Innovative Logo

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.


Posted 3 months ago on October 24th, 2022.

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When you think of the most famous Australian logos of all time, you can't miss Qantas, ABC, or Commonwealth bank. What makes these logos so recognizable in the multitude of others? They are brandable, simple, and offer some uniqueness. Qantas, for example, has a kangaroo-like symbol. But, how to make an innovative logo for your company when there are already thousands of logos out there? We have gathered all the necessary information about designing a new logo to help you create a new one for your brand.

Brainstorm About Your Brand

Spend some time reflecting on the history of your business before ever considering the design of this logo. Instead of seeing a brown, carbonated drink when we look at Coca-Cola, we picture polar bears and large, white script letters.

Extend your explanation of your motivations beyond what your business accomplishes. Your logo's color, form, and typeface should all reflect the "why," which serves as the foundation of your narrative. What would your logo look like if it were the name of a movie?

Make it Simple

The logo is your company’s identity and it needs to be memorable, recognizable, and simple.

The execution of numerous styles can be accomplished very well through simplification. Three factors—practicality, comfort, and aesthetics—form the basis of a simple design formula.

A logical order will make design navigation easy and sequential. A designer should be able to accurately emphasize important information.

The potential to give the viewer's eyes a chance to rest is another benefit of this trend. The simplicity will assist to reduce and tame the conditions that surround us today with too much information and superfluous details.

In this phase, you can already make some sketches based on what you have thought about your new brand logo.

Make an Emblem

The most common emblems we encounter are those of institutions and sports teams, which are stacked with numerous designs, intricate details, and vibrant colors.

Logos and emblems differ in that a logo's only function is to be identifiable, therefore it is not required to convey a meaningful meaning. A designer can incorporate a lot of pictures, a wide range of colors, and other details into an emblem. All of that is required to convey a meaning and the original purpose for which it was produced.

Be Artistic

The logo should be memorable and recognizable to people who have never seen it before. The color scheme should be memorable and eye-catching, but not too complicated or distracting.

It is important to be artistic when creating a logo for your brand because you want it to stand out in the crowd. A good way to do this is by creating an original shape or font that will make it unique from other logos in its industry.

In moderation, a little carelessness, asymmetry, and creative chaos all provide designers the freedom to get inventive and create a logo for a client. However, be careful not to overstate the case because your logo's text should be readable. The composition should inform the viewer and not just serve as a showcase for the author's creativity.

Choose Symmetry

The reason why we should use symmetry is that it creates an instant impression. When we see something symmetrical, our brain recognizes it as something familiar and instantly recognizes the brand without even thinking about it. The brain also finds symmetry pleasing because how symmetrical shapes are more predictable than asymmetrical ones.

It's crucial to pay attention to font selection when creating an inscription. It should complement the icon and go well with it. The image's color scheme must adhere to these exact specifications. The top quality is harmony.

Create Hand-Drawn Logos

Experts claim that compared to their analogs, symbols with handwritten inscriptions can more precisely communicate the company's notion. You have to accept that this format appears authentic and natural. Additionally, it catches the attention of potential customers. A designer must select the best typeface to satisfy all three criteria. Attraction and readability are the primary requirements. Think of Ray-Ban as an example.

Make a Statement

Bold typography can be a great solution to making a statement. A fantastic trend in logo design is unusual typography. This enables a corporation to display its personality and create a unique logo.

You can experiment with the size, arrangement, and placement of the letters to change how bold the font seems. Though such concepts occasionally may seem absurd, that is precisely the goal. For individuals who are sick of the same old standard typefaces, this trend will be beneficial.

The letters might be dispersed or reflected. An effective logo can be created in any way. It must be readable and legible; that is the only requirement.

Make Sure Your Logo is Scalable

The purpose of a logo is to represent your brand across many media, including print, your website, each of your social network business sites, and the internet as your company expands. You need a logo that can be scaled down to the screen onto the side of a pen and blown up extremely large for a billboard.

Don't rush yourself; take your time. Instead of having to start over a few months later due to a design flaw or change of heart, it is preferable to see the process through to the conclusion and have a spectacular brand as a result.

Make a Test with Potential Buyers

After you've drawn a few different sketches, go back and select the top three ideas. Choose the designs you find yourself drawn to and present them to others.

Give a trusted colleague, your family, and your friends access to these drafts. Bring the individual who most closely resembles your buyer persona or ideal customer profile, these sketches if at all feasible. This gives you the most insightful assessment of your job.

Be ready for candid criticism, and don't let any unfavourable remarks get to you. These suggestions will improve your final logo. Choose one last notion to be developed into a design using their suggestions.

Now that you know all this, the process of making a logo can start. Remember, your logo has to be simple, unique, and memorable. It can contain some wordplay, but make sure it's understandable and not prone to misinterpretation.

Make sure the colour and the font match your idea. Being artistic and bold is welcome, but make sure you don't exaggerate. Moderation is the key to everything.

In the end, a good consultation with a professional designer is never the wrong thing to do. Don't hesitate to reach out because some of the best ideas might be waiting for you.