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No matter what your business is, you should have a landing page so that you can turn visitors into subscribers, members, or customers, depending on the chosen marketing strategy. A good landing page should be creative and catchy. Depending on your target audience and the specifics of your brand, you may choose complex landing page tools with countless features or something simpler.
A landing page builder will help you make, publish, and track your landing page so you’ll be able to optimize your entire marketing process. There are many programs that can help you turn your website visitors into high-quality leads. However, choosing a landing page builder that fits your objectives can be a difficult task. “You should consider many factors, including pricing, features, integrations, and support,” notes Hallie Byrd, digital marketer at a dissertation writing services website. “When students google ‘write my paper’ and click on a link in search results, the first thing they see is the landing page, so the importance of a good landing page is impossible to overestimate.”
In this article, we will consider two of the most popular landing page builders: Instapage and ClickFunnels. Both of them have certain advantages and disadvantages, and we will consider them in detail.
Table of Contents
What Instapage Is?
Instapage is a landing page builder that enables you to not only create landing pages but also host and split test them so that you can understand what pages show the best performance. You can build a landing page starting from scratch, using a drag-and-drop editor. There are also many templates (both free and paid). All templates are customizable so you can adjust them according to your needs.
Instapage enables you to create different kinds of landing pages, including thank you pages for your email traffic, squeeze pages (simple landing pages for collecting email addresses), and webinar-focused pages for webinar funnels. You can add opt-in forms, images, buttons, videos, links to your social media accounts, and timers.
Instapage is easy to set up. You may only need to make some simple adjustments to your domain settings. If you’re using WordPress, you can use one-click integration. When the page is ready, you can also use Instapage for analytics. For example, you can analyze heatmaps and track your visitors’ on-site behavior. Instapage can be a good choice if you want to boost the ROI you’re getting from Google Ads, Facebook, or Instagram marketing.
This solution was created specifically for the creation and management of landing pages, and it’s a nice solution for medium-sized businesses. Instapage doesn’t offer a wide range of website and sales tools, but if you’re already using such tools and you just need a good landing page builder, Instapage is a great solution.
What ClickFunnels Is?
ClickFunnels is a web page and sales funnel building tool. It enables you to create sales pages and landing pages, as well as to manage all the aspects of your sales funnel. This tool will help you create different kinds of funnels for membership websites, webinar marketing, sales, etc.
Not only does ClickFunnels enable you to build landing pages, but it also has a range of additional features. For instance, it offers hosting and email responders. Although ClickFunnels is a powerful tool with extensive functionality, it has a simple builder that will navigate you through the whole process so that you will know what to do next.
ClickFunnels integrates with various payment systems, including Stripe and PayPal which can be very useful if you’re going to take online payments. Besides, you can include different price options for your customers. The ClickFunnels membership sections enable you to set up access to important information for subscribers or your team. You can also use it to sell e-courses or webinars. Some companies use the ClickFunnels membership features to provide employee training programs.
If you want to boost sales and to advertise your products online, ClickFunnels can be a great choice. This solution is used by all sorts of businesses, from small businesses and freelancers to medium-sized companies and big enterprises. Besides, this solution can be used for any niche.
Instapage vs. ClickFunnels: Main Differences
Ease Of Use
Both Instapage and ClickFunnels are easy to use. You won’t need any web design skills to build good-looking landing pages with the necessary functionality. However, ClickFunnels can be a little more difficult to get used to because it has more tools.
Landing Page Builder & Templates
Both ClickFunnels and Instapage feature simple drag-and-drop editors that enable you to create landing pages from scratch with no need to hire web developers. Just drag the necessary elements and render them. One of the main Instapage’s selling points is a library of more than 200 page templates so you can choose the one that meets your objectives and modify it, with no need to build the page from scratch.
However, when using ClickFunnels, you don’t need to think of what page you should build next because ClickFunnels will guide you through all the steps of your sales funnel. This solution enables you to create a series of landing pages based on your goals.
ClickFunnels enables you to design opt-in funnels so it features many tools for lead capture forms. ClickFunnels also features pop-up boxes. Instapage includes a form builder tool that enables you to create forms even without having any coding knowledge. You can rearrange form fields and edit them to tailor forms to your specific needs.
ClickFunnels was designed for creating highly-converting marketing funnels. It enables you to create different types of landing pages, including order pages and thank-you pages, tailoring them to your needs. Besides, it integrates with email auto-responders. It also supports email and Facebook marketing automation.
Instapage also integrates with various automation tools, including MailChimp and Drip. If Instapage doesn’t integrate with your preferred app, you can use the HTML element feature to to embed forms from your CRM on the landing page. You can also use Zapier or Webhooks integrations, if your CRM supports them. To evaluate your results, you can use Instapage’s Postclick Score that reflects the percentage of unique experiences compared to the number of ads and ad groups that you have.
Analytics & Optimization
Both ClickFunnels and Instapage feature A/B testing tools. Therefore, no matter what solution you choose, you’ll be able to test different aspects of your landing pages and determine which configurations work best. Both solutions have various analytics tools so you can monitor the performance of your landing pages or sales funnels. Instapage also features heatmaps that can help you adjust different elements of your landing pages according to your visitors’ on-site behavior.
Given that Instapage is a simple landing page builder, you may need many additional features. Therefore, Instapage features numerous integrations for email marketing, analytics, webinars, live chats, marketing automation, advertising, and call tracking. Instapage integrates with HubSpot, Pardot, Marketo, ActiveCampaign, Mailchimp, Campaign Monitor, Constant Contact, GetResponse, AWeber, Drip, Mailgun, Salesforce, Pipedrive, Shopify, Stripe, PayPal, Google Analytics, Facebook Ads, OptinMonster, Zendesk, Slack, MySQL, WordPress, and many other third-party applications. Instapage supports in-app integration with some of them, and when it doesn’t, you can use Zapier integration.
ClickFunnels is an all-in-one solution so you may not need to integrate it with many third-party services. If you opt for the Platinum package, you will also get an in-house email marketing solution. ClickFunnels supports in-app integrations with Active Campaign, Drip, AWeber, Facebook, GetResponse, HubSpot, MailChimp, SalesForce, and other popular apps. When using ClickFunnels, you can also use Zapier integrations.
ClickFunnels allows you to add custom code to virtually any element of your age, which is also great for designers and coders. In addition, it features custom domain integration. You can also share your funnels with others, which is great for collaboration. ClickFunnels also integrates with email auto-responders and features “Actionetics” follow-up funnels for precise targeting.
Both ClickFunnels and Instapage are great solutions for building landing pages. If you’re looking for a robust page builder and you don’t need lots of additional features, you may appreciate Instapage. It might also be a better choice if you’re already using a lot of other software because Instapage offers numerous integrations. However, if you want to design sales funnels and you’re looking for an all-in-one solution, ClickFunnels is a better choice because it enables you to manage all aspects of your sales process.
About the Author: Frank Hamilton has been working as an editor at essay writing service. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.
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