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Video marketing is taking center stage in the digital marketing field. More and more businesses jump on the bandwagon to attract more customers and generate more qualified leads. Yes. This powerful marketing strategy can be a highly effective lead generation tool.
According to the stats, video marketers generate at least 66% more qualified leads in a year compared to their traditional lead generation campaigns. Moreover, they also claim that they have higher brand awareness by up to 54%. That's why using video is a must-have tactic to include in your marketing strategy to promote your startup or your business.
The allure of video marketing is quite simple; in this digital world, internet users are getting fed up with plain, bulky text-based content that is impersonal and brings no enough value to them. Video content is a straightforward and more meaningful type of content, making it easier for internet users to digest and remember the crucial information.
As a marketer yourself, you must know that today’s leads are tomorrow’s customers. So, here are some best practices you can use to use videos as a powerful lead generation tool.
Table of Contents
How to Use Videos to Generate Leads?
Generating leads is one of the most tedious tasks marketers have to do to keep their sales marketing funnel full. But, with video marketing, now marketers can do it more effortlessly.
Create Gated Content
This is probably the handiest and common way of using video to generate leads. Gated content can only be accessed (view, share, download, and use) when a person submits their contact information, such as names and email addresses. So, by gating your video content, you can collect more qualified and relevant leads.
That said, you need to remember that those people submit their contact information to expect something valuable in return. In this case, you need to make sure that you provide them with exclusive, deeply-research content on your video.
Add Video to Your Landing Pages
Landing pages are crucial pages on your website. On those pages, your visitors are only a few clicks away from converting. To encourage them to submit their contact information and show what benefits they will be getting from it, you can provide video content that addresses their concerns.
In this case, short and straightforward types of video like explainer videos, product videos, or trailer videos work best.
Host the Videos on YouTube
With more than 2 billion monthly active users, YouTube is the second-largest search engine worldwide -- right behind Google. Ignoring this platform for your video hosting means that you are leaving all the money on the table.
YouTube is an ideal place to boost your video views and collect email addresses. You can utilize the end cards to guide your viewers to your lead generation page. Also, you can put links to your lead generation pages on the description section as the call-to-action, so the viewers can understand where they need to go after they watch your video.
Include a Clear Call-to-Action (CTA)
Creating a stunning video without any CTAs is like fishing without a hook. You will leave your viewers high and dry. And it seems impossible for them to opt into their email address since they do not know what to do after watching your video in the first place.
So, make sure you include a clear, obvious CTA to your videos. You can write it with text or simply use voice-over to inform the viewers of your desired actions and encourage them to perform them.
Video is undoubtedly one of the most popular content mediums used by marketers to achieve their marketing objectives -- from building brand awareness to increasing conversion rates. With all those essential tips mentioned above, now you can generate more leads and encourage them to move further down the funnel seamlessly.
About the Author: Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro