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How to Start a Successful Online Business

A professional writer with a passion for research, observation, and innovation. Loves kayaking & reading creative non-fiction.

Posted 2 years ago on October 28th, 2020. Last modified on May 18th, 2021

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Creating an online business is an exciting endeavour, but it can feel a little overwhelming if you are unfamiliar with web design and how to market yourself.

But there are many ways to find success in an online business if you have the right tools and understand what needs to be done before you officially launch.

If you are interested in starting a successful Internet business, then you must understand how to create a strategy for your site.

This is an essential part of the process since it is what will keep you motivated and on track. In this article, I am going to give you some tips for improving your online business by creating your own website.

Design Your Website

The first thing you want to do when creating your online business is to create a high-quality website that converts, as well as being easy to navigate and user friendly. If you are unsure how to create your own website you might consider hiring a professional to do this for you.

PIT Designs for Web Design & Development

Once your site is designed you also want to make sure that it runs quickly and that your site also works properly on multiple devices.

Hopefully, while giving your creative ideas to your web designer you also picked out a domain name that fits with your brand. If possible try to have a domain name that is the same as your brand name to make it easier for people to find your site.

How to Start a Successful Online Business
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Optimizing Your Website

Now that you have your website designed and ready to launch, you need to make sure that it is properly optimized for search engines. It can be quite a chore to do this on your own, but once you know how it will become a breeze. You can do this by hiring a company to optimize your site and then submit it to various search engines.

After the optimization, make sure that you make sure that your web page is visible to everyone. This means that every time someone visits your site, it needs to be seen by them. Most people do not have their own web browsers, so you will need to have your website set up so that it appears at the top of the search results.

You will also need to make sure that you are updating your web page on a regular basis. There will be many changes that need to be made, so make sure that you are keeping track of them in order to avoid missing out on new opportunities. For example, some changes will require you to update your site, but others require you to submit to different search engines.

Create an App Version

Since people tend to look at sites on their phones more than any other device it is important that your site looks good on a phone. Make sure your site is set up for mobile use.

You can also consider creating an app specifically for your site that can track purchases be cell phone friendly. If you are uncertain of how to make an app from scratch, you can also hire someone to help create an app for you.

Upkeeping Your Website

While this may seem like a lot to take care of, it really isn't as hard as you may think. In fact, all you have to do is follow these simple tips for improving your online business.

Have Your Address Visible

First, make sure that you put your website address on every page. Make sure that it is clear and easy to find so that people can see what they are clicking on. People tend to lose track of the links that they click on, so make sure that you place them on every page of your site. Also, make sure that they are placed on each page so that people can find them in just one place.

Use Keywords

Secondly, you need to make sure that your keywords are placed strategically on your pages. If you want to increase your chances of being listed on Google, make sure that you place the keywords in your titles, headers, and in the Meta tags of your pages.

Easy Navigation

Thirdly, keep your navigation easy to find. Don't have your links to your website appear on every page. Instead, make sure that you include them throughout your pages, using the anchor text to direct visitors to your main page.

Attractive Links

Fourthly, make sure that your links look attractive. When a person clicks on a link, they want to know what the page is about and what you want them to learn more about. If you have a great looking site, they are more likely to stick around to read more about your business. Make sure that you create high-quality content to get people interested in your site.


In the end, you want to make sure that you have a good website and that you have marketed your website appropriately.  With these tips, hopefully, you will find yourself closer to success and ready to launch your online business.

About the Author: Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.