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How to Effectively Perform Keyword Research for E-commerce

Started his journey in the digital marketing world at the age of 17, and he's the founder of Incrementors.

Posted 1 year ago on January 31st, 2022.

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Any SEO plan must start with good keyword research. After all, finding out what your audience wants is the first step in reaching out to them. These words have a significant impact on the optimization of product and category pages when we think of online retailers.

If you're running an online store, there are a few quirks to consider as well as a few different approaches to finding the optimal keywords for your domain.

The majority of keyword guides are geared toward "informational" searches. In other words, there are searches that respond to reader questions like "what is" and "how to." 

These keywords are particularly significant in eCommerce strategies for firms that invest in content creation and blogs.

What is the purpose of keyword research?

One of the SEO processes that will push your SEO campaign in a specific direction is keyword research. The use of specific phrases and words within your website and blogs is the foundation of SEO and content writing.

The practice of identifying prevalent words in search engines such as Google, Bing, and others is known as keyword research. 

Understanding the correct search keywords will allow you to provide your audience with relevant content that fulfills their needs. It also aids in the comprehension of your target market. So let us see how to perform e-commerce research

Understand your target market and its requirements.

Knowing your target audience is the first step in keyword research. Determine the language in which your potential clients search for your service. If your website is new, some extremely competitive keywords may be impractical to pursue. 

It's a good idea to know this right away so you can adjust your keyword strategy to target terms that are more likely to appear on Google's front page. Incrementors help provide good solutions to the companies and is continuously gaining trust.

Make your phrases clearer so that they appropriately represent your company or items. There is no room for guessing keywords; instead, use several keyword research tools to locate your keywords.

Volume of Searches

There are various free keyword research tools available, however, this author swears by Ahrefs, a paid keyword research tool. To determine search volume, use your preferred tool.

A high exact match search volume indicates that a large number of people are looking for a specific term. However, a large search volume may also suggest a high level of competitiveness for first place. 

When comparing search traffic to ranking difficulty in terms of your website's domain authority, you must be practical.

Anything with more than 20 monthly searches is worth considering, according to a general rule of thumb.

Data from competitor research and searches

It's time to look at the competition after you've cut down your potential keyword list to relevant keywords with a decent balance of MSV and difficulty.

No tools or services will help you with this stage of your study; you'll just need to go back to Google and search for each keyword to see what's ranking. We're looking for results that are low-quality, off-topic, or otherwise useless. 

Add that term and a brief explanation of the difficulties you're seeing in the search results to your finished keyword list whenever you encounter something you believe "I could do better" - for example, "the keyword 'wool vs cotton jackets' lacks a table demonstrating the pros/cons of each material side-by-side."

Anything with more than 20 monthly searches is worth considering, according to a general rule of thumb.

Use Keywords with a Long Tail

In a nutshell, choosing wide keywords isn't a viable SEO approach in today's world, due to both too much competition and relevancy concerns.

So, when it comes to generating product pages and blog post content for your eCommerce website, make sure to prioritize long-tail keywords. Although fewer consumers will look for these terms, those who do are more certain of what they want and, as a result, have a higher purchasing intent.

High intent keywords have high commercial intent, implying that the searcher is likely to take action, whether it's to inquire, purchase, or simply gather the information that could lead to a sale.

Choose the right keyword and stay away from keyword stuffing.

You have a big list of terms you'd want to utilize in this stage, and it's not easy to manage. Keyword stuffing was once a common SEO practice, but as Google's algorithm evolves, it can now easily tell if a keyword is merely added or included solely for the sake of ranking.

Keyword stuffing can be harmful to your website, as Google now has the ability to punish you for keyword stuffing.

Informational Purpose

Informational purpose keywords indicate that a user is looking for information and has questions that need to be answered.

These phrases would fall under the "I want to know" search category, according to Google's Search Quality Rater rules, and would place searchers at the top of the sales funnel.

According to Practical Ecommerce, optimizing for these keywords won't necessarily result in a sale straight away, but they do represent opportunities to communicate with potential customers early in the buying process.

Informational purpose keywords are best for developing content that provides suggestions and answers queries (how, how to, what to, where to, etc.).

To sum it up!

It's easy to become overwhelmed by keyword research. Make sure you're using the right tactics to boost your site's organic rating. To get the most out of keyword research, set reminders on your calendar quarterly or yearly.

Add new keyword research approaches and tools that you haven't tried previously. Analyze your website's traffic and rating for your term on a regular basis.

The above suggestions will undoubtedly improve your organic search position and enrich your content.

Author Bio: Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.