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How to Create Business Pitches with Engaging Visuals

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.

Posted 4 weeks ago on September 2nd, 2022.

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If you want to create a business pitch that stands out from the competition, you need to start using visuals. A recent study showed that when people hear information, they remember only 10% of it three days later. However, if that same information is paired with a relevant image, people retain 65% of it three days later. That's a huge difference. We will discuss how to create business pitches with engaging visuals to help you stand out from the competition and get your message across loud and clear.

1. Three-Dimensional Illustrations

If a picture is worth a thousand words, then a three-dimensional (or " stereoscopic") image is worth even more. A 3d illustration adds an extra layer of realism and can help your audience visualize complex concepts more easily. When used in business pitches, they can make your product or service seem more tangible and real. Many software programs allow you to create simple stereoscopic images, or you can hire a professional illustrator to create more sophisticated ones.

2. Animations

Another way to add visual interest to your business pitch is to use animations. Animations can be used to bring your product or service to life, illustrate complex concepts, or add a bit of personality and flair. If you're not a professional animator, there are many online tools that you can use to create simple animations. Ensure your animations are relevant and add value to your pitch; otherwise, they'll be distracting.

3. Videos

Video is one of the most powerful visual tools in your business pitch. A well-made video can be both engaging and informative, making it the perfect way to introduce your product or service. Many online tutorials can walk you through the process if you're unsure how to get started. Remember to keep your videos short; otherwise, you'll lose your audience's attention.

4. Use Real People

People are drawn to other people. That's why real people can be so effective in your business pitch. Whether you're showing before-and-after photos or featuring customer testimonials, seeing real people will help your audience connect with your product or service on a personal level. If you don't have any photos of real people, consider using stock photos. Make sure the images are high quality and relevant to your pitch.

5. Use Infographics

These are simply visuals that use both images and text to convey information. And they can be a great way to add interest and engagement to your business pitch. Infographics are especially helpful if you're presenting data or statistics.

By using graphics and illustrations, you can make complex information more understandable and visually appealing. Examples of infographics include charts, graphs, and diagrams. There are many online tools that you can use to create simple infographics, or you can hire a professional designer.

6. Be Creative

The sky's the limit when using visuals in your business pitch. So be creative and think outside the box. There are no rules, so feel free to experiment until you find what works best for you and your audience. And who knows? You might just develop something that revolutionizes how business pitches are presented.

For example, you could use augmented reality to give your audience a virtual tour of your product or service. Or you could create a short video game demonstrating how your product works. The possibilities are endless, so get creative and see what you can come up with.


Visuals can be a great way to engage your audience and make your business pitch memorable. Just make sure you use them sparingly and only include relevant ones and add value to your presentation. You can create visuals with a little planning and effort to help your pitch stand out from the rest.

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