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Do you know that your website speaks on your behalf? Well, this is one of the most powerful marketing tools you can have in the modern-day.
It's no wonder web traffic is rated the top two most common measures of success. This is when it comes to content marketing strategies.
Think about how your website works for you 24/7, even when you're offline. And, this is why it could be your most influential asset. It acts as a masterpiece of your marketing efforts.
It helps to know that your website can leave a lifelong impression on a customer. Determining if the impression will be positive or negative can depend on many factors.
User experience (UX) is the heart of your product design. The fact is that if your UX design pleases your target audience, it's a guarantee that your product will prosper and grow.
UX design is all about the extent of the user's fulfillment with your website. You achieve this through the improvement of your site's:
- Ease of use
Table of Contents
Why the Modern Web Design Features Matter Most
With current technological improvement, digital trends are evolving at higher rates. Thus, your website can quickly appear old and outdated.
This is why you need to stay in touch with a web design company in NYC if you’re in the area. You’ll also be able to find companies that can help you with web design in your local area. This way, you can be sure of excellent web design features for your site. The same should help you rediscover the image of your business in the internet market world.
Ultimately, you’ll get to enjoy the fruits of digital marketing. This is where Search Engine Optimization (SEO) drives the targeted traffic to your website.
As a result, you achieve the top rankings in search engines for high-value keywords. And, this is undoubtedly what most website owners are looking for.
We'll find out how you can build an engaging UX-UI design website. But, first, let's find out more about how you can improve your user experience design.
Quick Tips to Improve Your Website's User Experience
- Your website's content should be original and valuable to the users by meeting their needs.
- The website should be easy to use. After browsing through, your website visitors should be able to take necessary actions.
- You need to implement different design elements to provoke the users' emotions.
- You should design a website that's easy to read through. This way, users can quickly find what they're looking for
- Everyone should manage to access your website. This includes those with physical disabilities.
- The information on the website should be reliable such that users can trust what you're informing them.
- The content and design of the website should improve customer experience and lead to their satisfaction.
Why Develop a Website With the User Experience in Mind?
UX Design means increasing user satisfaction. This is attained by improving users' interaction with your website.
The point here is that UX Design should help in making your website or application easy to use. It should not be confusing for the users.
UX design places focus on your clients' experience of using your product. The product goes beyond the goods or services you sell. Instead, it involves connecting the content with your consumers before they even use your products.
You may think that your website is perfect when it tells about you and what you offer in more detail. But, this isn't the case. An excellent website provides so much more. It gives users the chance to convert from browsing to buying immediately.
This is when a user's experience on your website can make them highly likely to return. If your page's bounce rate is greater than 70%, it's time to consider building an engaging user experience.
So, What does it mean to develop a website with the user experience in mind?
1. Creating a site that loads faster
Are you aware that the first five seconds of your web pages’ loading time have the highest effect on conversion rates? With each extra loading time, your website conversion rate drops by an average of 4.42%.
So, if you have a lot of big videos and images that weigh your page down, ensure you remove them.
2. Creating an outstanding call to action on each page
Ensure you tell your website visitors what you want them to do afterwards. Perhaps you want them to call the company. Or, maybe have them fill in some forms for a free consultation.
Whatever the action you desire your users to take, ensure it's clear. It should also be easy for the visitors to see the call to action on each page. It should be something that stands out. For example, you can make bold statements in the call to action.
3. Make it easier for users to find your website content
Some clients will want to discover more about you, what you do, and what you sell. Ensure you make it easier for them to:
- Learn more about your company
- Find your 'About’ page
- Find the product or service information
- See the FAQ section
If your users have to click several times to get to such crucial information, you have to reconsider. This indicates that you're not engaging your users in the right way.
4. Always look out for broken links and correct them
It's always best if your customers don't land on a 404 page. Ensure you have someone checking your site regularly for possible cases of broken links.
5. Avoid using carousel sliders
Carousel sliders are information presented in numerous slides that move one after another. Carousels may seem nice and attractive. But, they're not effective in converting your web visitors to qualified leads.
Often, they contribute to slow page load times. They also create a poor user experience that portrays your brand negatively. 88% of users say they're not likely to return to a website after a negative user experience.
Furthermore, the carousels don't favor mobile users. The slider images will usually look lovely on your desktop. However, it becomes impossible for users to read them once minimized on mobile phones.
Add this together with the frustration of trying to swipe left and right between the slides on your phone. This is when mobile users are sure to leave with a negative reputation about your site.
Again, the messages are too overwhelming. Users may decide to disconnect from the website immediately. The sliders move so fast that visitors can't read the messages fully. This implies that the website visitors can't even digest the information and take the necessary action.
Such will always leave users feeling confused. They won't understand what you're trying to communicate. And worse still, they won't know the next step they should take.
If users' first feeling about your site is confusion, it will be hard for them to build trust. And in most cases, this is enough to cause them to leave your site for a better one.
How can You Build an Engaging UX-UI Design Website?
1. By Creating a Consistent User Flow
Creating a seamless user flow gives your website visitors a fantastic experience. It enables users to move around your site almost effortlessly. This is when your web visitors can connect from one section to another and feel a representation of their needs and goals.
Consistent and unified design elements, which provide a clear visual presentation, can help gain a user's trust. A sense of confidence builds up, and the audience starts believing you as a reliable company. Indeed, a web design can create an emotional connection between the user and your brand.
Ensure you display important information on the top of the webpage. This is because users will most likely notice that area.
Furthermore, you should have a consistent and straightforward user interface (UI). UI means focusing on website design features (looks and styles) that users find appealing and pleasurable.
It's a consistent and appealing user interface that enables your visitors to focus on your website content. This is what makes them attached to your web pages and makes them enjoy browsing your website.
That's why it helps to create a design using the standard interfaces that users can identify with. Thankfully, creating a seamless user experience isn't as complicated as you may have thought.
You only need to get a few basics right. Afterward, you can only work to ensure that you can build a great UX design.
Here are some of the most effective tips to create a consistent user flow.
- Concentrate on your homepage design
- Ensure your website is mobile-friendly
- Use strong analytic tools
- Organize your website's menu structure attractively
- Build an atmosphere of trust and authenticity
- Seek user feedback
2. Make sure There's Less Scrolling for the User
Your website users will mostly prefer to scroll a long page only if the information available applies to them. So, you must ensure that you present detailed and relevant information.
Additionally, you need to offer users a visual direction to make their page scrolling easier. But, if you can, try to keep your web pages as short as possible.
Most people don't like scrolling down to the bottom. This is especially when information on a page is too long.
3. Prioritize the Right Color Choices
When choosing your website colors, ensure they're appealing to users. Find the colors that match your brand.
However, you should avoid picking vibrant colors that hurt your content's readability. You can use dark colors to design the background and bright colors to display information.
Most importantly, avoid using blue color for your web text. This is because it's commonly used to display the hyperlink.
The Call To Action (CTA) button is the most crucial part of your website. Use distinctive colors for the CTA's text and button. And, don't use these colors anywhere else on the site.
4. Ensure Minimum Loading Time for Your Web Pages
It helps to know that users visit your website to meet their needs or desires. That's why your website needs to help them attain their significant goals faster.
Your pages' loading time can either make or break your website. According to statistics, one out of every four website visitors would leave a website that loads for more than 4 seconds. So, what does this mean?
It means that visitors don't like wasting time on a website that takes forever to load. They prefer browsing a website that loads faster. When your web pages open faster, it enables the visitors to gain relevant information on the go.
Does your website take more seconds to load? The chances are that the visitors will leave the site before they even read what's on the homepage.
5. Consider Responsive Design
Responsive design means that visitors should be able to access your site from different devices. This is a critical area that every website owner must consider. A responsive website will modify the design and content as per different screen sizes and device resolutions.
Take an example when you're creating your website's mobile interface. You must ensure that you place the design elements appropriately. Mobile users should easily tap on every information available on your site using their small screens.
Avoid things like double taps and vertical swiping for mobile devices. Remember that smartphones are accessible through one hand. Thus, create your website accordingly. Ensure you design it in a way that's friendly to people using different devices.
The good news is that a digital marketing agency will sort you out. They help ensure that the many available Android users get the most out of their digital experience.
6. Create a Simple and Unified Navigation Menu
It would help if you kept the navigation menu of your website simple. The menu should be easy to go to allow visitors to explore your products and services quickly.
Re-check your site. And, if your navigation ladder has more than three levels, then consider redesigning and compressing it.
For long web pages, you can go for the sticky menus. You do this to ensure that navigation is consistent throughout your website.
The text of your website's menu labels should contain 2-3 words only. And ensure that you use the vertical navigation dropdown. Usually, the horizontal menus are hard to scroll.
Megamenu is another excellent option for navigation. The mega menus need to be narrower than the actual page. This makes it easier for users to click on them. The most important thing is that your menu design shouldn't hinder the search and login features.
Now, let's find out more about how you can create a responsive user interface.
How Can You Design a Responsive User Interface?
User Interface (UI) focuses on what users need to do. This means ensuring that the interface has features that are easy to access and understandable. UI brings together elements of visual and interaction design.
Often, users like familiarizing themselves with consistent interface elements. Thus, you must be predictable in your site's layout and design choices. Doing this will help bring efficiency and satisfaction.
To design a friendly interface, you must know who your users are. This includes understanding their goals, preferences, and tendencies.
Once you know more about your users, ensure you consider the following to design an engaging user interface:
1. Maintain a simple interface
You'll realize that the best interfaces are almost unnoticeable to the user. Such interfaces avoid unnecessary elements. This is when you use clear language both on labels and in messaging.
2. Build consistency and use common UI elements
When you use familiar elements in your UI, you make your users feel comfortable. More so, they're able to get things done faster.
It's also necessary to create constant patterns in language, design, and layout throughout the entire site. This helps to facilitate efficiency.
3. Structure your page layout appropriately
It's essential to structure items on your page based on importance. The careful placement of items will help draw the visitors' attention to the most important information pieces. It also facilitates easier information scanning and readability.
Furthermore, an appropriate page layout helps build the needed flow. Anytime users interact with your website's content, they won't get confused.
The use of different font sizes and text arrangements help increase:
4. Make sure you keep communicating to users what's happening
It's crucial always to let your users know of any new locations, actions, or errors. You can use various UI elements to communicate your current status.
And, if necessary, you can inform users of any upcoming website changes. This is significant to help reduce user frustration. It's also a great way to build an engaging website.
Anytime you design your website, prioritizing user experience (UX) is crucial. This is because UX tries to fulfill the user's needs. It aims to offer positive experiences that keep users loyal to your products or brand.
Furthermore, a meaningful user experience enables you to define your customers' journeys in their interaction with your product or service. This is imperative to your success because you're able to formulate what your users like.
It's important to understand that user experience is different for everyone. What you should prioritize when designing a website is to apply friendly user interface (UI) features.
Look at your website as a potential user and ask yourself: Is it simple, straightforward, and engaging? If it takes you time to navigate through the site, you need to think twice.
Ultimately, ensure you get close to your users and talk to them. Go ahead and watch them using your website. Usually, you get to learn a lot from your users and customers.
So, always take some time to observe, listen, and question. It pays to build an engaging UX-UI design website.