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How to Attract Clients and Start Earning as a Freelance Designer

I'm the owner and founder of PIT Designs. I love creating digital presence and creative digital solutions for our clients.

Posted 2 years ago on March 12th, 2021. Last modified on September 5th, 2021

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Freelancing can be a great side venture for those who have a knack for things and enjoy engaging in creative work because you can get paid for it as well. The only drawback when it comes to freelancing is that there is no guide that you can follow to start your journey.

You can only be a successful freelancer if you’re getting clients because it’s all about people in need of an expert reaching out to you and paying you to do a project. Your success depends on your clients, and you can’t just sit back and have clients come to you. You need to take all your skills and put yourself out there so you can be accessible to people who need your services.

If you’re a freelance designer and you’re just starting, you will need to work hard to find opportunities worth your time and effort. Here’s how you can attract and grow your current client base and get to work;

Have an Active Social Media Presence

Freelancing is all about the new and advanced technological era, and you can find any kind of opportunities you’re interested in on the internet. But if you want to showcase your abilities and proven work as a reliable freelancer, you need to have an active social media presence.

Most freelancers underestimate the benefits social media can have if you’re struggling to find any work. If you are active on different social media networks, then it’s a great way to reach out to any target audience. You can attract new clients and build connections.

Having an online presence will save you the trouble of signing up and exploring different platforms, as you can directly get in touch with any potential clients through social media.

Social media is a very powerful tool and is used by everyone, so what’s a better option to get in touch with people? It has been noted that if a client or a customer has a positive experience with a brand on social media, they are likely to recommend it to their friends and family. So, if you build and sell your brand as a designer online, you can find new customers.

  • Keep yourself updated with all the recent trends and any famous topics so you can display your services.
  • Make sure your contact information and business details are visible.

Create Compelling and Creative Content

This is an important step if you want to stay ahead in the game and stand out in the crowd. You can use your creative skills and imagination to add a personal touch to all your content, so people feel connected to you on a deeper level.

Most freelance designer opportunities are all about creating something that resonates with your client’s brand and what they want. Hence, why not make it more personalized? It can prove to be a great strategy if you want to put yourself out there.

Another benefit of working as a freelance designer is that you do the work for others. For instance, your clients can be anyone, and when you do the work for them, you gain more viewers. Your work will be showcased in front of a new audience of your client, and if you’re creating something compelling, you’ll be earning yourself new clients.

  • Create aesthetically pleasing and clear content that attracts different audiences and connects you to them.
  • Talk to your client and understand all their concerns to give them what they want.

Build Your Portfolio

As a designer, building your portfolio is the most important step before you start your journey. Potential clients will ask you for your previous work so they can have an idea about the quality of your work, so you will need an updated portfolio full of all your work.

There’s no way you can make it out as a freelance designer if you don’t own a blog or website that displays all the unique and compelling you have created as a designer. You need to market your talent and make profits using it. The only way to accomplish that is by attracting clients and letting your work speak for you.

  • Display all your services and work using professional and effective features, so your portfolio website has all the attributes a client needs to see.
  • You also need to promote your skills as well, and you can try some portfolio-building websites to allow visitors to check it out and reach out to more people.

Begin Networking

Networking is an essential part of any business venture because you’ll need like-minded people and contacts to help you survive in any industry. It’s a hard fact, but it’s important to have links so you can find people who are interested in what you do.

For example, if you are designing for an app that tells Qibla direction and prayer timings, you will do well to network with Muslim Pro and Islam oriented organizations to start expanding your reach.

Networking will help you build your brand and promote it as well because you meet fellow freelance designers and future clients who are passionate about your work. It helps you make your place in this world and leave a mark.

  • Attend different events related to your line of work to meet new people so they can check out your work.
  • Connect with relevant people so you can build relationships and make sure people can rely on you.

Become an Expert

The last step to your journey as a freelance designer is to become an expert because once you display your skills and find opportunities, you can prove your reliability and expertise. No one understands your work better than you do and if you’re interested in something, become an expert so you can help more people.

  • If you believe that designing is one of your best skills, then you can start selling all the relevant information to amateurs and help them get started.
  • You can use your social media to promote your brand and show people the level of professionalism and expertise you work at.

Takeaway- How to Start your Journey as a Freelance Designer

Freelance designing is the perfect way to promote your creativity and earn money using it. It might be hard to get started, but once you get used to how things work. If you have a trustworthy brand, you can grow your customer base and make useful connections for your future.

Getting new clients to put their trust in you to get a job done can be quite difficult, but if you do land an opportunity, you can put your skills to use and start making money. These tips will help you give an idea of all the things you need to do if you want to save your time and follow the right steps.

About the Author: Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Dynamologic Solutions.