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With the increase in the use of smartphones all around the world, businesses nowadays are finding new ways to connect with their customers with the help of mobile applications.
Mobile offers you the unique ability to utilize mobile advertising opportunities and offer your customers all the support and facilitation towards fulfilling their needs. Furthermore, mobile apps for your business can also help you generate higher levels of engagement and build healthy interactions with your customer base.
According to a recent study by Build Fire, mobile apps are expected to generate over $935 billion in revenue by 2023. The Apple App Store has over 1.96 million apps available for download. Furthermore, there are over 2.87 million apps available for download on the Google Play Store.
In light of this information, let’s take a quick look at some of how mobile apps can help optimize business growth.
Table of Contents
Build and Cultivate Customer Loyalty
If you want to retain your customers and develop lasting ties with them, mobile apps can be the perfect tool to cultivate loyalty. For many customers nowadays, loyalty often translates to lifetime value, which is the benefit they get for staying true to a particular brand.
It is important to know that loyalty is built over time, and your business can cash in on this feature to support frequent buying behaviors and patterns into your customers. One way to go about this is to offer your customers loyalty accounts or premium shopping experiences. Another tactic could be to provide them with exclusive content such as inside scoops and various discounts or promotional offers.
Ease of Communication
Smartphones were originally developed as communication tools; however, today, they offer you both work and play tools. A business having its own mobile application enables them to stay connected with its users no matter where they go.
People often carry their personal devices with them these days, and businesses nowadays can use this opportunity to send them push notifications and emails alerting them to new products and services and other viable information such as press releases. You can also request users to subscribe to your newsletter services, and all of this is a tremendous approach to brand and promote your business continuously.
Deploy Mobile Advertising
Companies and businesses can opt for text ads through SMS or even apply for banner advertisements that can appear embedded on a mobile-friendly website. Some interactions and types of mobile apps that you can use include the likes of:
- Click to call ads – enables the user to call a phone number after a click of a button
- Click to download ads – takes the user directly to an app-store
- Click to message ads – enables the user to send an SMS directly to the advertiser
- Image text and banner ads – clicking the banner opens your browser and re-directed to a page
- Pin pull ads – these are more commonly used in Playrix ads
- Push notifications – one of the best features that enable the advertiser to send instant notifications
If you have made purchases through an app, you know that many mobile applications come with a built-in feature to process payments and transactions automatically. This is an absolutely convenient feature since the user has to make little effort in making a buying decision.
All they have to do is simply open their app, select the product they want and voila! This is great facilitation for both customers and businesses. A lot of time and effort is saved on both ends, and the transfer of funds or update of financial records is almost instant.
However, mature businesses also offer you additional means to make payments, including PayPal and Stripe, apart from credit/debit card transactions.
Gather Tons of Information
Mobile phones and smartphones have become an integral part of our lives and there is no question that some are downright addicted to using our devices daily. These personal tech devices can become the greatest tracker of human behavior since most of us carry them around in our pockets, pouches, and bags.
Just imagine the amount of valuable consumer data and information these applications can collect over the course of time. The mobile application can easily provide your location and track your activities, making it a great tool for businesses to keep a check on their customers. Young learners who apply for a report writing service may already be aware of such tactics used by organizations.
Referral Program to Overtake Rivals
Another way you can use mobile applications for your venture is to encourage users by bringing in new customers. Therefore, a referral program can help you spread the word about your venture and offer you the ability to gain new clients and steadily grow your customer base.
This works akin to email marketing; however, in this case, the primary source of traffic becomes the smartphone. It’s a win-win situation where both you and your customers enjoying the spoils of war. However, make sure to plan such schemes well so that they turn out to be feasible and easily manageable.
Social Media Integrations
There is hardly any smartphone user out there that doesn’t have social media applications running on their devices. Businesses can use this personality trait to provide incredible social media integration through their app, which can offer a seamless experience for the end-user.
The better you offer social media integrations through your mobile business app, the more convenient and user-friendly they become for users. One way is to program your mobile application that syncs user data with their social media profiles, and that way, you can gather additional information about your customers.
Mobile applications for your business are a great way to provide additional value for your customers. The more customers interact with your business and product, the more in-tuned they become towards your offered products and services.
Many mobile apps also utilize loyalty programs to keep users hooked. Hence with all of their actions and transactions specifically being tracked, every time they make the desired decision or take action, the user gets rewarded with points.
Please feel free to leave a mention in the comment section below for any queries related to the topic. That’s it for now until next time. Cheers, and all the best for your future endeavors!
Amanda Jerelyn currently works as the Content Executive at Crowd Writer. where students can FreeEssayWriters to acquire specialized assistance for their subjects and topics. During her free time, she likes to surf the internet for the latest developments in the world of tech.