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The most common way of assessing a business is through their website. How the website looks and performs shapes the people’s opinions on the company. The value of a good and functioning website is immense. That’s why it deserves all your attention.
Ensure that there are no slips that can lessen the user experience. Create a website that will make lasting impressions on website visitors.
The following dos and don’ts will give you some guidance on your road to an impressive website.
Table of Contents
DO Structure a Website for Scalability
Scaling mustn't be taken for granted. Count in the potential redesign and upgrade. Making scalability one of the priorities will make your job much easier in the long run. Some actions you can take to make the website scalable are:
- Use a remote storage solution (e.g., shared file storage location)
- Choose a scalable database
- Choose a scalable web server
- Separating web layers on independent scalable servers
DO Make Mobile a Top Priority
Mobile searches are taking over desktop searches. In the third quarter of 2020, 50.81% of global website traffic was generated by mobile devices. Website responsiveness has become an unavoidable aspect of web development. Ensure that the website works perfectly on mobile devices and tablets as well. Whenever you introduce a new change, check how it looks on different devices.
DO Localize a Website
Did you know that 76% of online shoppers prefer to buy products with information in their native language? Account for native languages of target consumers and localize the website. Personalize the whole website experience to gain users' trust. You can review the top 10 online translation services by PickWriters to find a translator or localizator. You should consult a native speaker on how to adapt the website to their culture.
DO Test It Vigorously
Prevention is better than the cure. Before you put the website in motion, test it. And then test it again. And again. Conduct quality and functionality control repeatedly to identify and eliminate issues timely. Test the security vulnerabilities as well to cover any security gaps.
DON’T Forget to Optimize Bandwidth Usage
Give your website a performance boost by optimizing bandwidth usage. Development and testing in a local network won’t give you a realistic presentation. So, gain the performance boost by applying these tips:
- Allow server-side compression in HTTP
- Optimize image sizes and resolution
- Minify all CSS
DON’T Test the Website on a Single Browser
Often developers use one browser for development and then test it on other browsers when they are nearly done. However, this can leave you with many issues to fix and not a lot of time to do it. A better option is to account for multi-browser searches earlier in the development process. Switch out the browser every few days. This will help you uncover any major problems on time.
DON’T Underestimate SEO
Without applying SEO tactics, the website won’t be discoverable. What’s the point of all the hassle if the website won’t get any traffic? The mistake that some developers make is that they underestimate SEO practices. They cover the basics such as adding keywords and link building and call it a day. You also need to pay attention to load time, removing duplicate content, enabling crawlable website architecture, and much more.
DON’T Give the Users Too Many Choices
The more paths people have in front of them, the longer it will take to make a choice. As Hick’s Law states, every additional choice increases the time we need to decide. You want to cut down the distance between users and their desired website destination. Make the website engaging and easy to navigate. Categorize and segment across the website. Minimize the initial options to speed up the users' decisions. Provide a clear and simple guide to information.
A website is a company's ID. Whether people want information or just want to "check out" the business, they will be headed to the website. Putting effort into developing an attractive website with a focus on seamless user-experience is a profitable investment.
Michael Carr is a web developer and writer. He primarily aims his writing on web development and technology. His passion for innovation motivates Michael to learn and stay up-to-day with new technologies consistently. In his free time, Michael paints and does yoga.