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The burgeoning e-commerce industry is showing an increasing number of sales with each passing year. People are rapidly shifting towards digitization as the market offers endless growth opportunities.
However, the downside shows us immense competition. The growing competition is making it difficult for new business owners to generate a high number of sales. Targeting new customers, creating a distinctive online identity, and having more conversions have now become a challenge.
But take a deep breath as you can use multiple tactics for boosting sales. Let learn what these strategies are and what it takes to implement them:
Table of Contents
1- Reach Targeted Clients with Google Shopping Campaigns
Today, every other online retailer is struggling to get the top page ranking. Google shopping campaigns can make this dream come true. By positioning the site on the first page, these ads are shown when the targeted clients are searching for similar products.
Prospects can see the price, reviews, ratings, image, and deals of the product in the product ad. When a potential client is looking for a similar product, and an option with a high rating, affordable price, and appealing features are displayed, chances of conversion are higher.
All you need is to fill in and upload the product data feed. Here you describe the key features of your product. Connect this sheet to the Google Merchant Center and then connect the Merchant Account with the Google ads account. In this way, Google will automatically display your ad in front of the related query. This shows how this campaign is effective in driving quick traffic to the site.
You can also use On-Page SEO techniques along with the Google shopping campaigns. You can use targeted keywords to direct more traffic to your online store. For example, if you have a carpet cleaning business in London, you can use carpet cleaning London keywordto rank your page and get customers who are located in and around London. This way, you not only get traffic, but you also get convertible traffic, meaning that the visitors actually buy from your store.
2- Use Remarketing for Driving Sales
Do you know about the average conversion rate of Google? It is around 2%. It means that only 2% of the clicks lead towards the final purchase. So, are you making all these efforts for just 2% of conversions? No, the impact is much more than this.
Though the final conversions are less, the relationship developed by connecting the prospects with the business leaves a great probability for future conversions. Some prospects might leave the site from the home page, while others pan to leave after a quick review of the product. No matter what the reason is, remarketing can always play a great game.
Reminding people about the shirt they were looking at last week is a great idea to increase conversion. Maybe they will now think about making a purchase.
3 - Enjoying Sales through Social Channels
You must be aware of the conventional thought behind searches. Traditional digital marketers are used to treat searches for sales and social networks for building relationships with customers. The idea is still not bad. Connecting people via social channels provide great opportunities for brand awareness and connectivity.
Searches, on the other hand, can turn into conversions with shopping campaigns and ads. However, modern-day digital marketing has reversed the concept. Instagram Shopping is a great example of this.
Facebook and Instagram are interrelated in terms of online sales. Online marketers create an Instagram business account and display the product on Facebook stories. Facebook Stories display images and clicks of the videos in a quick way to entice prospects.
Once the potential customer sees the organic content, the purchase can be made by directly clicking on the product. This thing eliminates the need to visit the website directly to make a purchase.
Customers always look forward to making an effortless purchase, and Instagram is making it possible. With this feature, Instagram has reversed the concept of searches. Direct purchases are making this social network an ideal platform for sales.
4 - Gaining Consumer Trust through Reviews
Though thousands of sales-boosting tactics are available, nothing can beat the power of reviews. With limited income, consumers refrain from trying out new brands or products. They find it more comfortable to invest in tried and tested products.
However, reviews can grab their attention. If you are launching a new product, you must have kept your distinctive feature in it. But even after this feature and premium quality, how will customers rely on your words. They always need assurance from the third party and reviews to do this job perfectly.
Let me share my experience with you, when I opened my new pottery business, I announced a 10% for every customer giving me reviews. I even use to send a text message reminding about reviews on both Google and social media. You can use this strategy to gain more sales as well. Whether you have a carpet cleaning business or a pastry shop, a sale never fails to attract customers.
5 - Using Pop-Ups as an Additional Tactic
Besides using other strategies like shopping campaigns and social media marketing, pop-ups can also turn out as a game-changer. Potential clients love to see special offers, discounts, and limited-time deals. These offers look more enticing when revealed in a personalized way.
Instead of telling out loud about the 20% off, use a pop-up to reveal the news. Even if the person was planning to leave the site, he would give a second thought after the pop-up. These pop-ups are also used for telling about your ad-on features and new products.
6 - Experiencing the Power of Referral Marketing
Though reviews are a great source of earning customer trust, referral marketing can do much more. Potential clients love to hear about the product from their family and friends instead of strangers on the internet. This makes referral marketing more powerful than reviews.
For instance, a company can offer a 10% discount for customers sharing their products along with a referral link on Facebook. Purchase from these links will also get the same discount. This means every client coming from these links has been referred by a former client.
Wrapping It Up
In short, succeeding in a crowded internet arena is becoming more challenging for new businesses. To succeed in this competitive landscape, one needs to brainstorm ideas from the beginning. Tactics like using shopping campaigns, remarketing, social media sales, reviews, reference marketing, and pop-ups can also boost sales. However, consistency is the key to success. Start working on these tactics from today and experience a drastic change in your sales.
About the Author: Shoaib provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for professional carpet cleaning.