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5 Tips on Creating Marketing Videos on a Budget

An expert in digital marketing from a custom software development company in Dallas.

Posted 2 years ago on October 17th, 2020. Last modified on September 3rd, 2021

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Video marketing is the way forward. Businesses that are failing to leverage the power of video marketing are falling behind in the digital world.

Many marketers include a complete explainer video, educating their audiences on what the product or service is. And how businesses can benefit from them.

Are you a business planning to use video as a part of your digital marketing strategy?

Do you wish to create a separate landing page with an explainer video? Optimize and run PPC advertising campaigns to reach out to a larger target audience network in your business?

If you are running low on a budget, then here are 5 tips to keep in mind. 

Save Production Cost by Repurposing Images/Videos

If you want to save the budget on video production cost, you can always use previously purchased images and videos as part of your new video which you are about to get published.

Do you have a social media presence? Do you have a website brochure or an actively growing community? You can save up on production costs by taking out images and videos from already published content. 

Use old images/video cutouts to make an entirely new video. You can even take snapshots from real-life and capitalize on them. Take pictures of products, storefronts, customers, employees, etc. 

Combine these elements with various titles, tags, and captions to make it look enticing & engaging. 

Learn About DIY Video Techniques

It’s not necessary to pay a professional every time you opt-in to get a video done for your brand. You can always take the charge of the situation yourself by investing the time & budget on learning it on your own. 

All you need is a camera and some great video editing tricks to make a thriving explainer video for the brand. It doesn’t have to be animations. Instead, you can go all out on a narration based explainer video. 

You can educate the audience yourself. All you have to do is pay attention to the following areas: 

  • Make sure to shoot a video with plenty of light. 
  • Use a tripod or a camera stand to stabilize your camera. 
  • Shoot photos, and videos in a large-scale landscape. 
  • Stay confident when giving a narration. 
  • Add cool music clips at the beginning and the endings. 

You can learn more about shooting videos using smartphones from Stacey Murphy’s blog

Search Up Free Video Editing Tools

When creating a video yourself, search up free video editing tools. There are plenty of such tools available in the online world. You can easily make use of these tools to compile all your photos and video clips. 

Some free video editing tools which you can use are, 

  • InVideo
  • Openshot 
  • Lightworks 
  • Movie Maker 10 
  • Blender
  • HitFilm Express

If you can't find a free tool, then Animoto is an affordable option that can do the trick. 

One way or the other, if you are on a tight budget and you have hired an in-house video editor, you can always recommend the following tools to the editor or you can use them yourself to create videos. 

Find Affordable Licensed Music for Your Videos

If you want to convey the right message in your videos, make sure to use the right music snippets. However, when it comes to finding the right music you can leverage in your corporate video, it can cost a great deal.

Now, if there’s one thing where you can save up your cost, it’s the music. The best way of doing so is to find affordable resources for licensed music.

For example, Soundcloud has plenty of music collections that are all free to use. Search music from there and use them in your videos.  

Find other such platforms that are offering few music snips and pay an affordable price to make use of these music snips. Create a thriving video by adding these sound snips into your corporate video. 

Be the Host in Your Own Videos

If you’re opting into market your business through a video in a narrative style format, then don’t hire a narrator from outside to do your biddings. Become the narrator yourself and market your own videos. 

It will not only save up your extra cost, but it will also give you the chance to confidently represent yourself as a part of your brand. Be the artist in your work and mesmerize the crowd with your growing talents. 

Hosting your videos will boost your confidence and the next time when you meet people, it will become easier for you to communicate with them. It will allow you to better express your values and more. 

Concluding Thoughts

So there you go; here are my 5 tips, which I believe can help you create a video when you are short on budget. Video editing can be technical if you have the budget, but when you are a bit tight on it, you should try to make the most out of it by opting in for the easily accessible solutions. 

The above discussed are a few to help you out. Do you have any more engaging tips, feel free to share it.

About Author: Muneeb Qadar Siddiqui is an expert in digital marketing from a custom software development company in Dallas. His research skills are top of the line and have been in the field for quite some time. Cricket and reading are among his hobbies and passion.