Is it really worth to consider using videos for promoting your business? How will it benefit your business? and why is it so important?
In a recent stats report from Insivia. It shows that 96% of B2B organizations use video in their marketing campaigns. And approximately 73% from those, report positive results to their ROI.
Video content is most likely to engage and ignite emotions. It shows the business's seriousness about the brand, or service promoted. A video creates a sense of individual approach, to the watcher. More consumers say that videos gave them more confidence to purchase online.
An informative video, or maybe funny, or just simply cool animation. Is more likely to encourage users to share it on social media platforms. Even the most branded video, and straight forward advertising. If it is entertaining, it will be shared among friends. So create fun entertaining videos to encourage social shares.
Video marketing explains anything. Are you launching a new service? Have you started a new business? Do you have a promotion? or any other aspect of the business. With video promotion, it's possible. We can do it.
We have our explainer videos marketing strategy in the works. It's the highest converting method nowadays. Animated videos are loved and viewed all over the world, but all audiences.
There are too many reasons why video marketing is the way to go. In addition to the above mentioned points. Such as; usability and accessibility. Videos run on every smartphone, and personal PCs. Platforms such as YouTube, make hosting and sharing videos much easier. Social media channels are providing continuous support and improvement for video content. Facebook has launched 360 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories.