If you are starting a business and are working to build and promote it, there are some important things to […]
Every business should consider a well-written, informative, company profile. To show the business's activities, history, values, and more. Along side main services and/or products they offer. A good profile can help companies win business, attract investors, recruit great people and build a strong reputation. This is why we have included a dedicated services for Erbil Company Profile at PIT Designs.
Table of Contents
What's a company profile exactly?
Basically, a company profile is a way to introduce your company professionally, to the future customers. Whether your company is new or experienced, you should create something original and interesting for your potential clients. If you have an old profile, consider updating it every couple of years, as your services may change, new portfolio, company structure and other aspects. It's always good to keep your client informative and up-to-date with your business.
Where to start? How to Create a Company Profile?
To start off, outline the main elements that you need to write about, here's a few essential information to include:
- Vision and Mission
- Company/ Organization History
- Services and/or Products
- Contact Details
- Reference to Previous Work
Create a structure layout for the profile, this is the container, unified style, to hold all the data and images. A simple structure might feature company name and location, mission and vision, products, services and customers, management structure. Produce a one-paragraph summary for use at the end of press releases or marketing publications.
The most attractive part of your company profile is the visuals, i.e. images, graphics and graphs. You don't need to fill in the gaps with long-texts, useless information. Instead consider using professional photographs of your products, or graphical interpretations of your services. Simple and straight to point, matching colors with your overall branding, will help the reader, and keep them engaged.
Compare the two examples:
Have a look at below 2 different examples of a layout and use of images/texts.
It is obvious that the one on the left is rather crowded, full of text, confusing images, you can't tell where an image ends and where the next begins. A lot of text. It's just not very inviting to read. On the other hand, look at the sample on the right, it's simple, with one large photo, that clearly shows the product, and use of white space on top, to make it cleaner and easier to read.
Use unified Headings ( H1, H2, H3..) all across the pages. As a general rule, a page should have only one H1, and nested under it goes H2, H3... Use one Paragraph style (for body). Keep the use of fonts 2-3 max. And select your color palette carefully, you may base it on your logo colors to keep the branding consistent throughout the pages. You can use this awesome tool to generate color schemes.
The essence of every brand to succeed is being original. You need to have your own ideas, branding, words, statements and so on. Another point is to avoid using professional jargon! It's a mistake often made by many.
Tell your story, and how you work, rather than writing "We're the best.."
Rather than writing statements such as "We are the best shipping company, with professional staff"
Try writing something like this "Our customer support is available 24/7 and will keep you up-to-date regarding your shipments status"
And actually DO deliver on time, and keep the customer up to date as you claim, then let the custom decide that You are the best shipping company, with professional staff.
Conclusion: How to Create a Company Profile?
You should have an up-to-date company profile. It should be informative, easy to read, nicely put visuals. Include all the important elements of the business, showcase your work and/or products, and be original.
This guide on how to create a company profile, walks your through the basics. You can always hire us for an awesome company profile design. We are always ready to create it for you.
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